Physical Receipt Panel
- In-store purchase behavior
- Receipt-level product & brand details
- Full US coverage
Key value
Reveals exact products consumers purchase and what appears together in shopping baskets, providing deep insight into in-store purchasing behavior.
Best used for
- Product-level demand analysis
- Basket composition insights
- Brand switching behavior
- Cross-retailer shopping patterns
Example question
Which haircare products from different brands most often appear in the same basket at Ulta?
Email Receipt Panel
- Digital purchase activity
- Online retail & subscription behavior
- Full US coverage
Key value
Provides visibility into digital commerce and subscription behaviors, capturing spending that does not appear in traditional retail data.
Best used for
- Online retail purchases
- Subscription and recurring revenue tracking
- Digital services spending
- Travel, gaming, streaming, and delivery
Example question
What types of concerts & events do shoppers of my brand over-index on vs competitors?
Credit & Debit Panel
- Massive US breadth & scale
- Transaction-level spend insights
- Full US coverage
Key value
Provides the broadest view of consumer spending at massive scale, revealing where consumers spend across the economy.
Best used for
- Measuring merchant performance
- Estimating market size and growth
- Tracking share shifts between competitors
- Understanding cross-merchant spending
Example question
What percent of DoorDash users also use Uber Eats?
Demographics
- Age, Income, Gender, Geography and more
- Coverage across e-receipt, physical receipt, and card panels
- Segment behavior by who is buying, not just what they bought
Key value
Adds demographic context to spend and receipt behavior so teams can compare demand by age, income, household composition, geography, education, occupation, homeownership, and ethnicity.
Best used for
- Audience sizing and profiling
- Demographic share comparisons
- Geo and household segmentation
- Validating who drives growth or churn
Example question
Which income and age segments are driving Costco spend growth versus Sam's Club?