Use Cases
Complex Questions, Clear Answers
- Strategy
Share of Wallet
How much are people willing to spend on subscriptions each month? Which subscription categories and providers are growing/shrinking?
- Strategy
Churn & Switching
Where do lapsed Robinhood users move brokerage and crypto spend: Fidelity, Schwab, Coinbase, Cash App, or PayPal?
- Strategy
Market Share
Which streaming services are gaining share from Tubi among 25-44 households: Pluto TV, Sling TV, Fubo, Frndly TV, or Philo?
- Strategy
Launch Impact
Did Canva's latest product push drive new buyers, or shift demand from Picsart, CapCut, and Figma?
- Strategy
Opportunity Sizing
Estimate premium ridehail demand for Lyft Black, Alto, Wingz, and local black-car services by market and season.
- Marketing
Audience Segmentation
Segment shoppers in the sports gambling category based on spending patterns and social media usage.
- Marketing
Acquisition Signals
Which QSR, grocery, and delivery behaviors predict a first Slice order before shoppers try Caviar?
- Marketing
Incrementality
Did Glossier's latest campaign add net-new buyers vs. e.l.f. Beauty, or mostly pull forward existing demand?
- Marketing
Media Spend Optimization
How should Hoka best target high-income runners based on spend across channels, retailers, social media usage, and other signals to maximize ROI?
- Partnerships
Partner Sizing
Which partner adds more net-new reach for Ticketmaster premium buyers: Capital One, United, Hyatt, or Citi?
- Partnerships
Audience Overlap
How much audience overlap does DAZN have with BetMGM, Caesars Sportsbook, Vivid Seats, and Gametime before a sponsorship?
- Partnerships
Incremental Reach
Would Chewy get more incremental reach from Petco, Rover, BarkBox, or Tractor Supply?
- Partnerships
Partnership Lift
Did FloSports' cycling partnership lift paid subscriptions among endurance sports fans after launch?