- Canva
- OpenAI
10.2% of Canva Subscribers Also Paid for ChatGPT, Up From 6.1% in 2023
Through August 17, 2026, 10.2% of Canva subscribers also paid for ChatGPT, versus 5.5% of Adobe subscribers; dual payers retained Canva more often.
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283 articles- Robinhood
- Kalshi
17.5% of Kalshi Users Also Had Robinhood Activity, Versus ~3% of Active Panelists
From Aug. 2025–Jul. 2026, 3,624 of 20,661 Kalshi users also used Robinhood; across full history, 93.2% of 5,719 dual users were Robinhood-first.
- Anysphere
- Anthropic
21.4% of Cursor Subscribers Paid for Claude Max vs. 11.1% of GitHub Copilot Subscribers
Among established panelists, 21.4% of Cursor subscribers paid for Claude Max, versus 11.1% of non-Cursor GitHub Copilot subscribers.
- Tripadvisor
- GetYourGuide
24.4% of Viator Customers Rebooked vs. 18.0% of GetYourGuide Customers
Of 7,476 Viator customers who booked in 2024–2025, 24.4% rebooked the next year vs. 18.0% of 4,443 GetYourGuide customers.
- Electronic Arts
- Microsoft
24.5% of Battlefield 6 Adopters Bought Black Ops 7, Versus 16.4% of Other Call of Duty Buyers
Among 37,341 recent premium Call of Duty buyers, Battlefield 6 adopters bought Black Ops 7 at 24.5% versus 16.4%, and 45.1% still bought Call of Duty in 2026.
- Intuit
- TaxHawk
3.1× as Many People Switched From TurboTax to FreeTaxUSA as the Other Way Around
In our U.S. e-receipt panel, TurboTax-to-FreeTaxUSA switching ran at 3.1× the reverse flow from the 2025 to 2026 tax season.
- Oura
- Garmin
3.42% of Oura Ring Buyers Purchased an OTC Glucose Monitor, vs. 1.63% of Garmin Buyers
In our U.S. e-receipt panel, 181 of 5,293 Oura Ring buyers purchased Stelo or Lingo from Jan. 2024–Aug. 2026, vs. 1.63% of Garmin and 1.50% of Peloton buyers.
- Quicken
38.9% of Quicken Simplifi Users Had an Investing-App Receipt vs. 25.8% of Quicken Classic Users
From August 2025 through July 2026, 38.9% of 2,446 Simplifi users had an investing-app receipt vs. 25.8% of 12,735 Quicken Classic users.
- Tesla
45.2% of Tesla-Charging Households Bought Gas in 6+ Months
Among 15,327 U.S. card-panel households with frequent Tesla Supercharging in Aug. 2025–Jul. 2026, 45.2% bought gas in at least 6 months.
- Simple
7.7% of Simple Subscribers Had a GLP-1-Related Receipt vs. 4.6% of Health-App Peers
Of 892 2023–2025 Simple subscribers, 7.7% later had a GLP-1 drug or GLP-1-labeled product receipt by Aug. 2026 vs. 4.6% of health-app peers.
- TradingView
72.9% of TradingView Subscribers With a Brokerage or Crypto-Exchange Receipt Had That Receipt First
Through Aug. 2026, 72.9% of 391 users with TradingView and brokerage or exchange receipts had the brokerage or exchange receipt first.
- Nintendo
74.2% of Multi-Console Switch 2 Buyers Stayed Active on PlayStation or Xbox
From December 2025–May 2026, 74.2% of multi-console Switch 2 buyers stayed active on PlayStation or Xbox, versus 68.2% of non-buyers.
- Uber
- DoorDash
Among Customers Who Used Both Apps, 58.8% Kept DoorDash and 41.2% Kept Uber Eats
Among 4,145 customers who used both apps in July–December 2025 and kept one in January–June 2026, 58.8% kept DoorDash and 41.2% kept Uber Eats.
- Bumble
- Match Group
Bumble Won Back 35.3% of Former Payers Who Paid for Dating Again vs. 57.3% for Tinder
Among e-receipt panel subscribers observed in both periods who stopped paying in H2 2025 and paid again in H1 2026, Bumble won back 35.3% vs. Tinder’s 57.3%.
- Cricut
Cricut Machine Owners Bought 68.6% of Tracked Vinyl Units from Other Brands
Among 31,738 Cricut machine owners who bought craft vinyl from January 2025–June 2026, 31.4% of tracked units were Cricut-branded and 68.6% were not.
- MyFitnessPal
MyFitnessPal Subscribers With a New GLP-1 Receipt Renewed at 34.9% vs. 63.2% Without One
Among established MyFitnessPal subscribers, 34.9% with a new GLP-1 receipt renewed within 12 months, versus 63.2% with no observed GLP-1 receipt.
- The Walt Disney Company
New ESPN Streaming Subscribers Were 1.39× as Likely to Already Hold a Rival Sports Service
In May–July 2025, 11.9% of future ESPN streaming subscribers held a rival sports service versus 8.5% of comparable streamers; the gap persisted in 2026.
- Life360
Tile Held 66.8% of Amazon Tracker Units While No-Name Tags Took 31.8%
From July 2024 through June 2026, Tile held 66.8% of captured Amazon tracker units at a $30.17 average price; no-name tags took 31.8% at $27.69.
- Uber
- Alphabet
Uber Riders Who Adopted Waymo Grew Total Rideshare Trips 11.0%
Uber trips fell at nearly the same rate for Waymo adopters and non-adopters, while adopters’ total rideshare trips rose 11.0% from H1 2025 to H1 2026.
- The Walt Disney Company
- Netflix
When Disney+–Netflix Households Canceled One Service, 87.7% Cut Disney+
In YipitData's e-receipt panel, 87.7% of Disney+–Netflix households that canceled exactly one service from Jul. 2025 to Jun. 2026 cut Disney+.
- Alphabet
10.3% of YouTube TV Blackout-Window Cancellers Joined a Rival
Among blackout-window cancellers, 10.3% joined a rival within 90 days versus 5.0% of a prior-year control; 49.2% later reactivated YouTube TV.
- OpenAI
- Anthropic
ChatGPT Subscribers Paying for Claude Had Lower Retention
Among U.S. panelists paying for ChatGPT in December 2025, those also paying for Claude had 72.5% six-month retention versus 80.4% for others.
- Apple
- Netflix
Netflix Outlasted Apple TV+ Among Subscribers Who Paid for Both
Among pre-hike standalone Apple TV+ subscribers who also paid for Netflix, 69.5% still had Netflix in Apr–Jun 2026 versus 48.2% for Apple TV+.
- ByteDance
47.9% of TikTok Shop Buyers Also Ordered from Amazon
Among 129,858 U.S. TikTok Shop buyers observed from July 2025 through June 2026, 47.9% also ordered from Amazon and 40.1% also ordered from Walmart.
- TKO Group Holdings
- Paramount
~85% of UFC PPV Buyers Had No Observed Paramount+ Subscription in Mid-2026
Among 2,221 U.S. panelists who bought UFC PPV through ESPN+ in 2024–2025, ~14.5% had Paramount+ in May–July 2026; ~85% did not.
- Gen Digital
- McAfee
~9.8% of AVG Subscribers Who Renewed Also Paid McAfee
McAfee was the most common security overlap among 2,734 renewed AVG subscribers; separately, 12.1% also paid another Gen Digital brand.
- MyHeritage
0.1% of Established 23andMe-Only Customers Paid MyHeritage From April 2025 Through March 2026
Of 5,753 observable 23andMe-only customers, seven first paid MyHeritage from April 2025 through March 2026, compared with 83 who paid Ancestry.
- Headspace
- Calm
1.5% of Headspace Cancelers Started Calm vs. 1.34% of Continuing Subscribers
Among Headspace cancelers with no prior observed Calm subscription, 1.5% started Calm within 180 days, versus 1.34% of continuing subscribers.
- YNAB
10.1% of YNAB App-Store Subscribers Also Paid Monarch Money vs. 0.6% of Other App-Store Subscribers
From August 2024 through July 2026, 10.1% of 1,907 YNAB app-store subscribers also paid Monarch Money, versus 0.6% of other app-store subscribers.
- DAZN
10.7% of DAZN Club World Cup Registrants Paid Fubo or ESPN+ vs. 4.2% of Netflix Subscribers
Among 4,847 established panelists first observed at DAZN during its June–July 2025 free Club World Cup signup wave, 10.7% later paid Fubo or ESPN+.
- Johnson Health Tech
10.9% of Bowflex Buyers Also Had Peloton Receipts
Among 5,029 paneled Bowflex buyers, 10.9% also had a Peloton receipt; Peloton appeared either before or after Bowflex at similar rates.
- Roku
11.7% of Roku Pay Cancellers Had the Same Streaming Service Active Through Another Biller
Among 6,881 U.S. panelists who canceled Roku-billed Peacock, Paramount+, or Starz in H1 2025, 11.7% had the same service active elsewhere.
- iHeartMedia
- SiriusXM
12.4% of iHeartRadio Subscribers Also Paid SiriusXM in the Same Quarter
Among 1,051 paid iHeartRadio subscribers, 12.4% also paid SiriusXM in the same quarter, versus 3.8% of Spotify subscribers measured the same way.
- Prodigy Education
12.4% of Prodigy Payers Also Paid for Another Learning Tool vs. 0.8% of Families With Children
From January 2024 through August 2026, 12.4% of 282 Prodigy-paying households also paid another learning tool vs. 0.8% of families with children.
- ESET
- Gen Digital
- McAfee
13.2% of ESET Buyers Also Bought Norton and 9.7% Also Bought McAfee
Among 524 ESET buyers, 13.2% also bought Norton and 9.7% McAfee. Adjusted for brand frequency among antivirus buyers, both were ~70% below expected.
- onXmaps
13.8% of onX Offroad Subscribers Also Paid AllTrails vs. 4.2% of onX Hunt Subscribers
From August 2024 through August 1, 2026, 13.8% of 2,026 onX Offroad subscribers also paid AllTrails vs. 4.2% of 7,354 onX Hunt subscribers.
- AT&T
14.1% of Lapsed Cricket Wireless Customers Returned vs. 11.5% of Metro Lapsers
Among 2,111 lapsed Cricket Wireless customers, 14.1% returned within eight months, 13.5% paid a visible rival, and 72.4% had no visible carrier payment.
- AT&T
14.1% of Recurring AT&T Customers Also Paid Cable, Below Verizon and T-Mobile
From March–August 2026 in our U.S. card panel, customers who also paid cable stopped showing AT&T card payments at a similar rate to other AT&T customers.
- USA TODAY Co
14.5% of USA TODAY Play-Only Subscribers Also Paid The New York Times vs. 24.2% of News-Only
Through mid-August 2026, 14.5% of 186 USA TODAY Play games-only subscribers also paid The New York Times vs. 24.2% of 785 news-only subscribers.
- Dashlane
15.5% of Dashlane Subscribers Also Paid Norton or McAfee vs. 7.9% of 1Password Subscribers
From Jan. 2024–Aug. 2026, 15.5% of Dashlane subscribers also paid Norton or McAfee, versus 7.9% for 1Password and 8.9% for LastPass.
- Malwarebytes
18.1% of Malwarebytes Buyers Identifiable in the Panel Also Had Norton or McAfee Receipts
Among 3,640 Malwarebytes buyers identifiable in the panel, 18.1% also had Norton or McAfee receipts; direct desktop subscriptions were undercaptured.
- TeamSnap
- GameChanger
18.5% of Paid TeamSnap Subscribers Also Paid GameChanger
From August 2025–July 2026, 18.5% of 486 paid TeamSnap app subscribers also paid GameChanger vs. 0.73% of paying app-store subscribers.
- TelevisaUnivision
18.6% of ViX Club World Cup Sign-Ups Canceled Within Six Months vs. 12.3% of Later Sign-Ups
Among first-time ViX Premium sign-ups, 18.6% of the June–July 2025 event cohort canceled within six months vs. 12.3% of September–December sign-ups.
- H&R Block
18.9% of Paid Wave Businesses Had QuickBooks Receipts vs. 7.8% of Free or Payments-Only Businesses
Among 835 Wave businesses from Jan. 2025–Jul. 2026, 18.9% of paid users also had QuickBooks receipts vs. 7.8% of free or payments-only users.
- Philo
2.38% of Philo Subscribers Paid for Sports Streaming vs. 5.81% of Live-TV Peers
From February–July 2026, 2.38% of 2,226 Philo subscribers paid for sports streaming versus 5.81% of 16,773 Sling, Fubo, or DIRECTV peers.
- RingCentral
2.4% of RingCentral Lapsers Newly Paid a Tracked Communications Rival vs. 1.7% of Retained Subscribers
Among 377 established RingCentral card payers who lapsed in the first half of 2025, 2.4% newly paid a tracked rival vs. 1.7% of retained subscribers.
- Optimum Communications
- Verizon
2.8% of Optimum Customers Whose Payments Stopped Paid Frontier or Fios vs. 0.9% of Retained Customers
Among 5,818 Optimum customers whose payments stopped, 2.8% paid Frontier or Fios in January–June 2026 vs. 0.9% of 21,191 retained customers.
- adidas
2.9% of Customers Who Bought Directly From adidas Paid for Run Tracking vs. 2.1% of Nike Customers
Among U.S. customers who bought directly from each brand, 2.91% of adidas buyers paid for Strava, Runna, or Garmin vs. 2.12% of Nike buyers.
- Wahoo Fitness
- Zwift
20.9% of Wahoo Hardware Buyers Paid Zwift vs. 1.8% for Wahoo’s Paid App
From Aug. 2023–Aug. 2026, 20.9% of 1,183 Wahoo hardware buyers paid Zwift, while 1.8% paid for Wahoo SYSTM, Wahoo X, or related software.
- Condé Nast
21.1% of Bon Appétit and Epicurious Subscribers Also Paid for NYT All Access
Among 507 Apple-billed Bon Appétit or Epicurious subscribers, 21.1% also paid for a Cooking-inclusive NYT All Access subscription.
- Brainly
22.8% of Brainly Subscribers With No Receipt in the Prior Year Paid for AI vs. 4.4% for a Homework Rival
Among Brainly subscribers with no receipt in the prior year, 22.8% paid for general AI and 4.4% paid a tracked homework-help rival.
- Lumen Technologies
- Brightspeed
23.2% of CenturyLink Customers Whose Payments Stopped Began Paying Brightspeed Within One Year
Among 2,976 established CenturyLink customers whose last payment occurred in January–August 2025, 23.2% began paying Brightspeed within one year.
- SpaceX
23.3% of 2026 Starlink Adopters Also Paid a Traditional Cable or Fiber Provider
Measured in H1 2026, 23.3% of 2026 Starlink adopters also had a cable or fiber provider receipt, versus 16.7% of 2025 and 13.8% of 2023 adopters.
- Yahoo
23.8% of Yahoo Fantasy Plus Subscribers Made Sportsbook or Daily Fantasy Sports Deposits
In the year through August 18, 2026, 23.8% of Yahoo Fantasy Plus subscribers made betting deposits, versus 6.3% of Mail Plus subscribers and 3.5% of the panel.
- Microsoft
25.9% of Minecraft’s April–June 2025 First-Time Merchandise Buyers Bought Again Within 12 Months vs. 24.4% a Year Earlier
Minecraft gained 105,723 first-observed merchandise buyers in Apr.–Jun. 2025; 25.9% bought again within 12 months, versus 24.4% a year earlier.
- Gen Digital
- McAfee
26.3% of Avira Subscribers Also Paid a Competing Antivirus vs. 14.2%–15.2% for Peers
In our U.S. e-receipt panel, 26.3% of Avira subscribers also paid a competing antivirus, versus 14.2% of McAfee and 15.2% of Norton subscribers.
- MUBI
26.5% of MUBI Subscribers Bought Movie Tickets vs. 17.9% of Netflix Subscribers
From August 2025 through July 2026, 26.5% of 1,065 MUBI subscribers bought movie tickets vs. 17.9% of 210,420 Netflix subscribers.
- The Economist Group
- The New York Times Company
26.8% of New Economist Subscribers Already Paid The New York Times
Among 604 new U.S. Economist subscribers, 26.8% already paid The New York Times, versus a 1.6% panel rate; 32 added The Times afterward.
- BFG Entertainment
27.0% of Lapsed Big Fish Buyers Still Bought From Rival Game Stores
Among 204 established Big Fish buyers with no 2024–25 purchase, 27.0% still bought from a tracked rival game store, versus 28.9% in 2021–22.
- Logos
28.2% of Logos Subscribers Also Paid for a Devotional App
Among 262 app-store-billed Logos subscribers, 28.2% also paid for a tracked devotional app, versus 1.31% of all app-store subscribers.
- McAfee
28.2% of McAfee Subscribers Had No Tracked Paid-Security Receipt the Next Year
Among 21,920 McAfee subscribers with a receipt in August 2023–August 2024, 28.2% had no McAfee, Norton, Avast, or AVG receipt the next year.
- Warner Bros. Discovery
- Paramount
29.0% of HBO Max Subscribers Also Paid for Paramount+
Among 46,461 active HBO Max subscribers, 29.0% also paid Paramount+; counting 13,483 dual subscribers once reduced the pair’s combined panel total by 11.6%.
- EchoStar
29.2% of Sling Cancellers Returned Within a Year, Versus 12.4% Paying a Measured Rival
Among 4,767 Sling subscribers who canceled from Aug. 2024–Aug. 2025, 29.2% returned within a year and 12.4% paid a measured live-TV rival.
- Autodesk
29.8% of Autodesk Fusion and Manufacturing Subscribers Paid for Generative AI
Aug. 2025–Aug. 2026: 29.8% of Autodesk Fusion and manufacturing subscribers paid for AI vs. 16.6% of architecture, engineering, and construction subscribers.
- Gen Digital
3.05% of Norton 360 Subscribers Paid for a Rival Privacy Tool
Norton 360 subscribers paid for a tracked rival VPN or password manager at 3.05%, versus 3.67% for other Norton subscribers and 1.2% of the panel.
- Muse Group
3.4% of Ultimate Guitar Subscribers Also Paid a Standalone Guitar-Lessons App
Among 2,823 U.S. Ultimate Guitar subscribers observed from August 2025–August 2026, 3.4% also paid a standalone guitar-lessons app.
- T-Mobile
3.4% of UScellular Payers Before the T-Mobile Transition Moved to a Rival vs. 5.1% of AT&T Payers
By June–July 2026, 3.4% of 23,074 UScellular payers from before the T-Mobile transition moved to a rival, vs. 5.1% of AT&T and 3.5% of Verizon payers.
- CyberLink
30.1% of CyberLink Subscribers Paid for AI vs. 18.3% of Adobe Subscribers
In 2025, 30.1% of CyberLink subscribers had a standalone paid-AI receipt versus 18.3% of Adobe subscribers; renewal rates were similar by AI status.
- Kroenke Sports & Entertainment
30.3% of Retained MyOutdoorTV Subscribers Shopped Outdoor Retail vs. 15.8% of Trial Quitters
From August 2023 through August 2026, 30.3% of retained MyOutdoorTV subscribers shopped outdoor retailers, versus 15.8% of trial quitters.
- Spark Networks
31.7% of Zoosk Payers Also Paid Another Dating App
From August 17, 2025–August 17, 2026, 31.7% of 271 Zoosk payers also paid another dating app vs. 16.1% of OurTime and 12.1% of Match payers.
- Meetup
32.4% of Meetup Subscribers Bought Eventbrite Tickets vs. 7.6% of Active Panelists
From August 2024 through July 2026, 32.4% of 1,517 observable Meetup subscribers bought Eventbrite tickets vs. 7.6% of active panelists.
- xAI
32.5% of SuperGrok Payers With Another Paid AI Had a Later Grok Receipt, Versus 25.9% Who Paid Only SuperGrok
52.7% of SuperGrok payers also paid another measured AI. In an earlier cohort, 32.5% of those payers had a later Grok receipt vs. 25.9% who paid only SuperGrok.
- The Walt Disney Company
33.1% of Marvel Unlimited Subscribers Paid for Manga or Anime, Versus 20.3% for DC Universe Infinite
From Aug. 2024–Aug. 2026, 33.1% of 1,303 app-store Marvel Unlimited subscribers also paid for manga or anime, versus 20.3% for DC Universe Infinite.
- Condé Nast
33.5% of Condé Nast Digital Subscribers Also Paid for The New York Times
Among 586 app-store-billed Condé Nast subscribers in the trailing 24 months, 33.5% also paid The New York Times, versus 2.9% of the panel.
- Blast Motion
33.8% of Blast Motion Customers Also Had a GameChanger Receipt
Among 198 Blast Motion swing-tracking customers observed in our U.S. e-receipt panel, 33.8% had a GameChanger receipt vs. 4.0% with Rapsodo or Diamond Kinetics.
- Chegg
35.2% of Chegg Cancelers Already Paid for AI Before Leaving
The share of Chegg cancelers already paying for AI rose from 0.1% in the 2021–22 academic year to 35.2% in 2024–25; retained users also often paid AI.
- Kahoot!
35.4% of Kahoot!+ Subscribers Also Paid for ChatGPT, More Than Any Other Tracked Subscription
Among 1,741 Kahoot!+ subscribers, 35.4% also paid ChatGPT; two small-cohort comparisons found no lower Kahoot!+ retention among earlier ChatGPT adopters.
- H&R Block
35.6% of 2025 H&R Block Filers Had No Observed Paid-Preparer Receipt in 2026
Among 14,795 paneled H&R Block filers, 59.1% refiled with H&R Block in 2026, 5.3% used a tracked competitor, and 35.6% had no tracked preparer.
- EZVIZ
36.1% of EZVIZ-First Repeat Camera Buyers Later Bought a Rival Without Rebuying EZVIZ
Among 871 EZVIZ-first repeat camera buyers, 36.1% later bought a rival brand without another observed EZVIZ camera purchase.
- Epidemic Sound
- Adobe
37.2% of Epidemic Sound Subscribers Paid an AI Content Tool vs. 15.6% of Adobe Subscribers
Among 1,531 U.S. Epidemic Sound subscribers, 37.2% paid a standalone AI content provider, versus 15.6% of 110,128 Adobe subscribers.
- Guardian Media Group
- The New York Times Company
37.4% of Guardian Supporters Also Paid The New York Times
From Aug. 2024–Aug. 2026, 37.4% of 781 U.S. Guardian contribution supporters also paid The New York Times, versus 2.9% of active panelists.
- Chamberlain Group
37.6% of myQ Device Buyers Also Bought a Rival Camera vs. 7.2% of Other Amazon Buyers
From January 2024 through August 17, 2026, 37.6% of 4,850 myQ device buyers also bought a rival camera vs. 7.2% of other Amazon buyers.
- Telegram
37.8% of Telegram Stars Buyers Also Spent on Gaming, Versus 25.7% of Premium Subscribers
From August 2025 through August 2026, 37.8% of Telegram Stars buyers spent on gaming, versus 25.7% of Premium subscribers; the gap held within age groups.
- Grab
39.1% of New Stash Adopters Already Had Another Investing Relationship
Among 635 new Stash adopters from Jan. 2025–Jun. 2026, 39.1% had another investing relationship vs. 14.0% of panelists with 50+ receipts a year.
- komoot
39.5% of U.S. komoot Payers Also Paid Strava or AllTrails vs. 1.9% of All App-Store Payers
Among 347 U.S. komoot app-store payers from August 2024–August 2026, 39.5% also paid Strava or AllTrails vs. 1.9% of all app-store payers.
- Walmart
39.9% of VIZIO TV Buyers Put at Least 66% of Amazon-Walmart Online Spend at Amazon
Among Aug. 2025–Jul. 2026 TV buyers, 39.9% of VIZIO households put at least 66% of non-TV Amazon-Walmart online spend at Amazon vs. 35.7% of onn households.
- Gen Digital
4.0% of Avast Lapsers Started a Rival Antivirus vs. 3.8% of Retained Subscribers
Among 964 Avast lapsers, 4.0% started a rival antivirus from January 2025–June 2026, nearly matching the 3.8% rate for retained subscribers.
- T-Mobile
4.03% of Mint Lapsers Newly Paid T-Mobile or Metro vs. 3.80% Who Paid Verizon or Visible
Among 5,191 observable 2024 Mint buyers with no later Mint purchase, 4.03% newly paid T-Mobile or Metro vs. 3.80% who paid Verizon or Visible.
- Scribd
4.2% of Everand Cancellers Newly Bought Audible vs. 3.0% of Retained Subscribers
From October 2025–March 2026, 4.2% of 815 Everand cancellers newly bought Audible vs. 3.0% of 5,348 retained subscribers.
- GameChanger
41.0% of Prior-Year GameChanger Payers Had No Tracked Paid Youth-Sports App the Next Year
Among 4,213 GameChanger payers in August 2024–July 2025, 41.0% had no tracked paid youth-sports app the next year, while 2.8% paid a rival.
- Speechify
42.9% of Speechify Subscribers Also Paid an AI Assistant vs. 9.6% of Active Panelists
In the 12 months through August 18, 2026, 42.9% of 3,098 Speechify subscribers paid ChatGPT, Claude, or Perplexity vs. 9.6% of active panelists.
- IXL Learning
44.4% of Rosetta Stone and Duolingo Dual Payers Renewed Duolingo vs. 9.0% Renewed Rosetta Stone
From September 2025–August 2026, 44.4% of 266 Rosetta Stone and Duolingo dual payers renewed Duolingo vs. 9.0% who renewed Rosetta Stone.
- Amazon
44% of Audible Standard Members Previously Held Premium Plus
Among 10,377 Audible Standard members, 44% had earlier Premium Plus receipts; 42% had no earlier Audible receipt and 14% had other activity but no Premium Plus.
- Quizlet
- OpenAI
45.1% of Quizlet Subscribers Still Paying in 2026 Also Paid ChatGPT vs. 27.5% of Cancelers
Among established Quizlet subscribers, 45.1% of those still paying in 2026 also paid ChatGPT, versus 27.5% of subscribers with a cancellation signal.
- Encyclopaedia Britannica
45.5% of Merriam-Webster Premium Subscribers Also Paid for AI
Among 517 Merriam-Webster Premium subscribers, 45.5% paid for AI, versus 26.0% of dictionary buyers and 12.4% of the panel.
- RTX
45.6% of FlightAware Subscribers Also Paid a Rival Flight Tracker
Among 309 app-store-billed FlightAware subscribers, 45.6% also paid for Flighty or Flightradar24 in the same 24-month window.
- Quora
46.5% of Poe Subscribers Paid for at Least Three AI Tools, vs. 5.2% of Other Paid-AI Subscribers
In our U.S. e-receipt panel, 46.5% of 155 paid Poe subscribers held at least three AI tools, versus 5.2% of 104,538 other paid-AI subscribers.
- RealNetworks
46.6% of GameHouse Subscribers Also Paid for Apple Arcade or Google Play Pass
From Jan. 2023–Aug. 2026, 46.6% of 266 GameHouse subscribers paid for Apple Arcade or Google Play Pass vs. 4.7% of female app-store users age 45+.
- Together Labs
46% of IMVU Payers With No 2025–2026 Purchase Still Bought From Tracked Digital Platforms
Of 223 IMVU payers with no observed IMVU purchase from August 2025–July 2026, 46% still bought from tracked digital platforms.
- Skillshare
47.5% of Skillshare Subscribers Also Paid Adobe or Canva vs. 27.4% of Other Online Learners
From August 2024–July 2026, 47.5% of 746 Skillshare subscribers also paid Adobe or Canva vs. 27.4% of 45,207 other online learners.
- Midjourney
- OpenAI
47.7% of Midjourney and ChatGPT Dual Subscribers Kept Only ChatGPT After One Year
Among 426 panelists active on Midjourney and ChatGPT in June–August 2025, 47.7% dropped Midjourney but kept ChatGPT a year later; 5.2% did the reverse.
- Sony
48.2% of Crunchyroll Subscribers Had No Other Observed Major Streaming Service
Among monthly Crunchyroll subscribers billed in at least three months from September 2025–February 2026, 48.2% had no other observed major streaming service.
- Strava
49.3% of Runna Payers Without Paid Strava Had a Rival Fitness Receipt
From 2023 Q1–2026 Q2, 49.3% of Runna payers without paid Strava had a tracked rival receipt, versus 66.7% of Runna-Strava dual payers.
- Astound Broadband
- Comcast
- Charter Communications
5.5% of Astound RCN Customers Whose Card Payments Stopped Began Paying a Wired Rival vs. 1.3% of Retained Customers
In our U.S. card panel, 5.5% of Astound RCN customers whose payments stopped began paying a wired rival vs. 1.3% of retained customers.
- ByteDance
5.6% of CapCut Subscribers Who Lapsed From May 2025–March 2026 Started a Paid Rival Within 120 Days
Among CapCut subscribers who lapsed from May 2025–March 2026, 5.6% started a new paid rival within 120 days, versus 5.8% among earlier lapsers.
- Dropbox
50.7% of Dropbox Churners Already Paid for Bundled Cloud Storage Before Leaving
Among 207 paid Dropbox churners in H2 2025, 50.7% had iCloud+, Google One, or Microsoft 365 in H1 2025; just 7.7% first adopted one in H1 2026.
- Musixmatch
51.4% of Musixmatch Subscribers Also Paid for Spotify or Apple Music vs. 14.5% of Active Panelists
Among 185 observable Musixmatch subscribers from August 2024–August 2026, 51.4% also paid Spotify or Apple Music vs. 14.5% of active panelists.
- Thinkific
51% of Lapsed Thinkific Creators Still Paid for Website or E-Commerce Tools
In the six months through August 2026, 51% of 69 creators who had not paid Thinkific for at least a year paid for website or e-commerce tools.
- Notion
52.6% of Notion Adopters Held a Standalone AI Subscription, Versus 28.5% of Software Peers
From Aug. 2025–Jul. 2026, 42.6% of Notion adopters held Claude and 20.2% paid at least two of Claude, ChatGPT, and Perplexity.
- Khan Academy
- OpenAI
- Anthropic
53.5% of Khanmigo Subscribers Also Paid ChatGPT or Claude
Among 127 Khanmigo subscribers, 53.5% also paid ChatGPT or Claude from August 2024–August 2026, versus 26.0% of other paid ed-tech users.
- SoundCloud
54.5% of SoundCloud Go+ Subscribers Also Paid a Primary Music Service
Among 891 U.S. panelists in H1 2025, 54.5% of SoundCloud Go+ subscribers paid a primary music service; 48.8% had a SoundCloud receipt a year later.
- Nanit
56.1% of Nanit Households Without Later Direct Billing Bought From Childrenswear Merchants
Of 403 households with no later direct Nanit charge after H2 2024, 56.1% bought from children’s or infant-wear merchants in the next year vs. 53.8% before.
- Bending Spoons
- OpenAI
- Anthropic
- Perplexity
56.2% of Established Evernote Subscribers Also Paid ChatGPT, Claude, or Perplexity
Among 6,241 established U.S. Evernote subscribers, 56.2% paid ChatGPT, Claude, or Perplexity by August 2026, versus 13.5% of established panelists.
- GoPro
57.3% of Returning GoPro Owners Bought DJI or Insta360 Next
Among 89 returning GoPro owners observed at third-party retailers, 57.3% bought DJI or Insta360 next from 2024 through August 2026.
- Bloomberg
57.8% of Bloomberg Cancelers Who Previously Paid The Wall Street Journal or The New York Times Had a Later Rival Receipt
Among 237 dual holders in our U.S. e-receipt panel, 57.8% had a rival receipt at least 30 days after canceling Bloomberg, versus a 31.0% baseline.
- Thomson Reuters
57.8% of Reuters.com Subscribers Also Paid Another National News Title
From August 2024 through August 2026, 57.8% of 374 Reuters.com subscribers also paid another national news title, versus 11.3% of NYT subscribers.
- Patreon
58.1% of Direct-Billed Patreon Fans Had No Apple App Store Purchase
Of 1,238 direct-billed Patreon fans, 58.1% had no App Store purchase; median non-Patreon Apple subscriptions were 0 versus 17 among 1,744 Apple-billed fans.
- Uphold
58% of People Who Funded Uphold Also Used a Larger Crypto Exchange
Among 1,338 consumers who funded Uphold from October 2024–May 2026, 58% also used Coinbase, Robinhood, Kraken, Binance, or eToro.
- Shutterstock
- Adobe
- Canva
59.6% of Envato Elements Subscribers Also Paid Adobe or Canva
Among 1,130 U.S. Envato Elements subscribers observed from August 2024–July 2026, 59.6% also paid Adobe or Canva, versus 43.0% of Market-only buyers.
- Perplexity
59.8% of Gifted Perplexity Pro Users With a Paid AI Rival Had the Rival First
Of 2,423 Perplexity Pro users with an observed no-charge upgrade who also paid for ChatGPT or Claude, 59.8% held the rival first, a median 64 days earlier.
- National Hockey League
6.0% of NHL Ticket Buyers Paid an ESPN Direct-to-Consumer Offering vs. 3.2% of Other Event Buyers
From August 2025–August 2026, 6.0% of 11,400 NHL ticket buyers paid ESPN DTC, ESPN+, or its Disney+/Hulu/ESPN bundle vs. 3.2% of 152,404 peers.
- Intuit
6.6% of Mailchimp Churners Held a Rival Email Tool vs. 6.8% of Retained Subscribers
Among 1,473 paneled Mailchimp subscribers, 43.3% had no Mailchimp receipt from Feb. 18–Aug. 17, 2026; rival-tool rates were 6.6% vs. 6.8%.
- Charter Communications
61.8% of Spectrum Mobile Adopters Stopped Paying Their Prior Big-3 Carrier
Among 919 Spectrum Mobile adopters with a prior national carrier, 61.8% later stopped paying it, versus 17.3% of comparable non-adopters.
- Arrive
63.0% of ParkMobile’s Heavy Parkers Also Used Uber or Lyft
From August 2025–July 2026, rideshare use reached 63.0% among ParkMobile users with 20+ sessions, versus 49.6% for those with 1–2 sessions.
- Yoto
63% of Yoto–Tonies Dual Households Bought Tonies First vs. 32% That Bought Yoto First
Among 497 Yoto–Tonies dual households observed in 2024–2026, 63% bought Tonies first, 32% bought Yoto first, and 5% bought both the same day.
- CuriosityStream
65.4% of CuriosityStream Cancelers Who Already Had Another Streamer Kept One After Canceling
Among 312 direct-billed CuriosityStream cancelers identified from Sept. 2024–Feb. 2026 who already had another streamer, 65.4% kept one afterward.
- Blue Ant Media
66.0% of MagellanTV Subscribers Also Paid for a Rival Documentary Service
In a U.S. e-receipt panel through August 17, 2026, 66.0% of 767 MagellanTV subscribers paid a documentary rival vs. 9.7% of other major-streaming subscribers.
- The Washington Post
67–70% of The Washington Post Cancelers Already Held Another National-News Subscription
Across 2024 and 2025 U.S. e-receipt cohorts, 67–70% of The Washington Post cancelers already held a national-news subscription; only 5–10% added one later.
- TIME
67.5% of Observed TIME Magazine Marketplace Orders Were eBay Resales
From March 2023–August 2026, 697 of 1,032 observed TIME magazine marketplace orders were eBay resales, versus 335 new-copy Amazon orders.
- Forbes
68.9% of Forbes Digital Members Also Paid Another Premium News Publisher
Among 193 established Forbes Digital members, 68.9% also paid a premium-news publisher, versus 49.5% of Wall Street Journal subscribers.
- Smule
69.0% of Weekly-Only Smule Payers Bought an Annual Subscription Elsewhere
Among 436 weekly-only Smule payers, 69.0% bought an annual app subscription elsewhere, versus 72.9% of monthly and 74.3% of annual payers.
- Wondershare
- ByteDance
69.4% of Filmora and CapCut Dual Subscribers Still Paid CapCut vs. 41.2% Who Paid Filmora
Among 767 U.S. app-store subscribers who had paid Filmora and CapCut, 69.4% paid CapCut from Aug. 2025–Aug. 2026 vs. 41.2% who paid Filmora.
- ParshipMeet Group
7.7% of Tagged Payers Also Paid a Live-Gifting App vs. 0.9% of Swipe-Dating Payers
From Aug. 2024–Aug. 2026, 7.7% of 427 Tagged payers also paid a live-video or chat app that sells virtual gifts vs. 0.9% of 39,005 swipe-dating payers.
- IDrive
- Dropbox
7.8% of IDrive Customers Also Paid Dropbox vs. 1.0% of Card Panelists
In 2025, 7.8% of 3,017 U.S. IDrive card payers also paid Dropbox vs. 0.99% of 4.34 million card panelists.
- The Daily Beast
72.1% of Daily Beast Subscribers Paid for at Least 3 News Titles vs. 4.1% of Other News Subscribers
From August 2024–August 2026, 72.1% of 61 Daily Beast subscribers paid for at least three news titles vs. 4.1% of 68,643 other news subscribers.
- EchoStar
72.7% of Sling Cancellers Paid No Measured Rival Live-TV Service Within Six Months
Among 1,727 established Sling subscribers who canceled from March–July 2025, 72.7% paid no measured rival before or after; 9.3% newly paid one.
- Starz
73.2% of Direct Starz Cancelers With Another Streamer Kept One Within 90 Days
Among 1,819 direct Starz cancelers in our U.S. e-receipt panel, 60.9% had another streamer before cancellation; 73.2% of that group kept one afterward.
- Wyze
73.6% of Wyze Camera Owners Had No Tracked Camera-Cloud Subscription
From January 2024 through July 2026, 73.6% of 10,591 Wyze camera owners had no tracked camera-cloud subscription; 24.5% paid Wyze.
- OpenText
- Gen Digital
- McAfee
74.3% of Prior Norton or McAfee Holders Kept Them After Buying Webroot
Among 990 prior Norton or McAfee holders who newly bought Webroot from Aug. 2024–July 2026, 74.3% kept paying at least one of those major brands.
- MobiSystems
- Microsoft
74.5% of MobiOffice Users With Microsoft 365 Held Both at the Same Time
Among 495 MobiOffice subscribers with Microsoft 365 receipts, 74.5% (369) had overlapping receipt periods; 17.8% (88) had Microsoft 365 first without overlap.
- Kape Technologies
76.0% of ExpressVPN Lapsers Had No Observed VPN Receipt for 12 Months
Among 1,669 ExpressVPN subscribers who lapsed in 2025, 76.0% had no observed VPN receipt for 12 months, while 14.7% returned and 9.3% paid a rival.
- Bumble
76.8% of Lapsed Bumble Payers Had No Tracked Dating-App Payment
Among 2,611 paneled Bumble payers who lapsed after the first half of 2025, 76.8% had no payment to four tracked dating apps in the next year.
- Brightspeed
78.7% of Brightspeed Customers Who Added Satellite Later Stopped Brightspeed Billing
Among Brightspeed customers who added Starlink, Viasat, or HughesNet before the May–July 2026 billing check, 78.7% had no Brightspeed billing then.
- Grindr
79.6% of Grindr Payers Paid No Other Tracked Dating App
Among 2,519 paneled Grindr subscribers, 79.6% paid no other tracked dating app; Grindr payers also averaged 3.23 paid months in the year.
- Tencent
8 Ball Pool Payers Matched Subway Surfers on Clash Royale but Not Roblox
From January 2025–August 2026, the cohorts paid at similar rates in Clash Royale, while Subway Surfers payers were ~2× as likely to buy Roblox.
- GoDaddy
8.1% of GoDaddy Customers Also Paid Squarespace or Wix as Site Owners
In the year ended Aug. 18, 2026, 8.1% of 34,371 GoDaddy customers also owned a Squarespace or Wix site; 90.6% of those owners bought no GoDaddy builder.
- Kroenke Sports & Entertainment
8.7% of MyOutdoorTV Cancellers Bought From Outdoor Retailers vs. 3.6% of Active Panelists
Among 2,151 MyOutdoorTV cancellers, 8.7% bought from an outdoor retailer in the next 180 days vs. 3.6% of 1.30 million active panelists in the same window.
- General Motors
81.7% of OnStar Subscribers With No Later Charge Bought Fuel vs. 75.0% With Later Charges
Among 4,389 established OnStar subscribers with no observed charge from October 2025–March 2026, 81.7% bought fuel vs. 75.0% of 44,241 with later charges.
- Aura
81.9% of New Aura Subscribers Had No Prior Observed Paid Identity Protection
Among 2,331 new Aura subscribers, 81.9% had no prior observed paid identity protection. Of the 18.1% who did, 71% kept paying a competitor.
- 2U
82.6% of edX Buyers Made No Later edX, Coursera, or Udemy Purchase
Among 891 edX buyers from Jan. 2023–Jun. 2024, 82.6% made no later edX, Coursera, or Udemy purchase through Aug. 2026; 11.5% bought a rival.
- Third Lane Mobility
82.7% of Bird Riders Had No Tracked Bird, Spin, or Lime Ride One Year Later
Among 1,908 paneled Bird riders in April–September 2024, 82.7% had no Bird, Spin, or Lime ride in the same months of 2025.
- BetterMe
83.3% of BetterMe Subscribers With a Later GLP-1-Related Receipt Had Already Stopped Showing BetterMe Receipts
Among 108 BetterMe subscribers with a later GLP-1-related receipt, 83.3% had stopped showing BetterMe receipts; the median gap was 431 days.
- TextNow
83.9% of Paid TextNow Subscribers Had No Other Tracked Mobile Carrier
From August 2025–July 2026, 83.9% of 6,632 paid TextNow subscribers had no other tracked carrier, a rate similar to three prepaid peers.
- Retriever
- Blackstone
85.5% of 2022 Wag! Customers Later Had No Wag! or Rover Payment
From 2023–Aug. 2026, 85.5% of 921 Wag! customers had no Wag! or Rover payment, vs. 50.8% of 2022 Rover customers in our U.S. card panel.
- Hydrow
85.8% of Hydrow Members Without a Jan.–July 2026 Payment Had No Tracked Paid Fitness Spending
Of 443 members who paid Hydrow in 2024 but not Jan.–July 2026, 85.8% had no tracked fitness spending; rival-device rates were 9.5% vs. 9.6% for repeat payers.
- Fubo
- Alphabet
86.8% of Fubo Cancelers Had No Rival Live-TV Streaming Receipt Within 180 Days
Among 11,644 direct Fubo cancelers in our U.S. e-receipt panel, 86.8% had no rival live-TV receipt within 180 days vs. 88.4% of YouTube TV cancelers.
- Spotify
86.9% of Spotify Leavers Had No Observed Rival Music Subscription
Among established U.S. e-receipt panelists who left Spotify in February–April 2026, 86.9% had no observed paid subscription to four named rivals.
- NFL
88.4% of NFL+ Subscribers Who Also Paid ESPN, Fubo, Paramount+, or Peacock Paid One of Those Services First
Among 2,842 long-tenured NFL+ dual subscribers, 88.4% paid ESPN, Fubo, Paramount+, or Peacock first, an average of 26.3 months before NFL+.
- Jagex
88.9% of 2025 RuneScape Members With No July 2025–July 2026 Receipt Paid Another Gaming Platform in 2026
Among 784 members with a RuneScape receipt in early 2025 but none from July 2025–July 2026, 88.9% paid another gaming platform in early 2026.
- Warner Bros. Discovery
89.8% of CNN Subscribers With a New York Times History Had The Times First
Among 315 CNN paid subscribers with a New York Times receipt history, 89.8% had The Times first, a median of 835 days before CNN.
- Greenlight Financial Technology
9.1% of Greenlight Families Paid for Life360 vs. 3.0% After Adjusting for Income and Number of Children
Among 1,916 Greenlight families, 9.1% paid for Life360 in the trailing year versus 3.0% expected after matching on income and number of children.
- Block
- Wix
- Squarespace
9.1% of Lapsed Weebly Owners Paid Wix or Squarespace vs. 4.6% of Retained Owners
Among identifiable Weebly site owners, 9.1% of 572 lapsed owners had paid Wix or Squarespace vs. 4.6% of 261 retained owners in our U.S. panel.
- PeopleConnect
92.6% of Former Intelius Customers Re-entered People Search Through a Rival
Of 27 paneled Intelius customers with no tracked people-search activity for six months who later returned, 92.6% first returned through a rival.
- Comcast
- Alphabet
93.1% of YouTube Premium Subscribers Had No Observed Peacock Subscription
Among 31,809 current YouTube Premium subscribers, 93.1% had no observed Peacock subscription; 4.7% had third-party billing and 2.2% paid directly.
- Verve Group
97.7% of Wizard101 Console Buyers Had No Prior Observed KingsIsle Purchase
Among 1,369 Wizard101 console buyers observable before launch and active through Aug. 17, 2026, 97.7% had no prior observed KingsIsle purchase.
- Duolingo
97.8% of Lapsed Duolingo Subscribers Had No Paid Rival Language App
From Feb. 2025–July 2026, 97.8% of 5,688 Duolingo lapsers who remained observable had no paid rival-language receipt; 1.5% adopted a new competitor.
- Echelon Fitness
98.5% of Lapsed Echelon Members Had No Tracked Connected-Fitness Rival Spend the Next Year
Among 259 lapsed Echelon members with a full follow-up year, 98.5% had no spend at a tracked connected-fitness rival, matching 98.4% for Peloton.
- Cleo
Among Cleo Users in Our Panel, 46.1% Used Chime and 45.6% Used Dave
Among 399 Cleo users observed in our U.S. e-receipt panel through Venmo or Square receipts, 46.1% used Chime and 45.6% used Dave from Aug. 2025–Aug. 2026.
- Angel Studios
Among Prior-Year Netflix Holders, 15.6% of Angel Guild Members Stopped Showing Receipts vs. 23.2% of Other Streamers
Among prior-year Netflix holders, 15.6% of Angel Guild members had no current-year Netflix receipt vs. 23.2% of other streaming subscribers.
- Replit
Among Replit Users Without a Prior Rival Coding Tool, 27.7% of Power Users Adopted One, Versus 14.8% of Casual Users
From Jun. 2025–May 2026, 27.7% of Replit users with at least $100 in prior spend and no prior rival newly paid a rival coding tool, vs. 14.8% of lower spenders.
- Apple
Apple Music Churners Held a Rival Music Plan at 58.2%, Versus 34.4% of Retained Subscribers
In H1 2026, Apple Music churners held a rival at 58.2% versus 34.4% of retained subscribers; only 20.9% held Spotify.
- Apple
- Netflix
Apple TV+ Cancelers Started a New Paid Streaming Service at 45.0% vs. 23.3% for Netflix
In our U.S. e-receipt panel, 45.0% of H1 2025 Apple TV+ cancelers started a new paid streaming service within six months vs. 23.3% of Netflix cancelers.
- beIN Media Group
beIN SPORTS Subscribers Were 5.97× as Likely as General Streamers to Pay for DAZN
From Aug. 2024–Aug. 2026, beIN SPORTS subscribers were 5.97× as likely as general streamers to pay for DAZN, based on a 254-person cohort.
- Netvue
Bird Buddy Led Birdfy in Observed App-Store Subscribers in 2025
In 2025, the U.S. e-receipt panel observed 338 Bird Buddy app-store subscribers and 3 Birdfy subscribers; Birdfy web billing is undercaptured.
- Bird Buddy
Birdfy Had 1.6× as Many Observed Amazon Buyers as Bird Buddy From 2024–2026
From 2024 through August 2026, Birdfy reached 1,086 U.S. e-receipt panel buyers on Amazon versus 676 for Bird Buddy.
- EchoStar
- Consumer Cellular
Boost Mobile Retained 82.7% of Its August 2025 Payers vs. 88.2% for Consumer Cellular
By June–July 2026, 82.7% of Boost Mobile’s August 2025 card-paying cohort remained active vs. 88.2% of Consumer Cellular’s cohort.
- Matchingham Games
Braindom Multi-Game Payers Spent a $6.99 Median on Braindom vs. $52.92 on Other Games
From Jan. 2024–Aug. 2026, 210 Braindom payers who also bought another identified game had median spending of $6.99 on Braindom and $52.92 elsewhere.
- Chess.com
Chess.com Cancelers’ Other App Cancellations Rose ~2.5 Times in the Same Month
In our Google Play receipt panel, Chess.com cancelers averaged 0.82 other-app cancellations in the same month, versus a ~0.33 monthly baseline.
- ClassDojo
- Roblox
ClassDojo-Paying Families Were 3.6× as Likely to Buy Roblox
Among U.S. families with children, 18.0% of ClassDojo-paying families bought Roblox versus 5.0% of other families in August 2025–August 2026.
- Consumer Cellular
Consumer Cellular Gained 3.6 AT&T or Verizon Switchers for Every One It Lost Back
In our U.S. card panel, Consumer Cellular gained 3.6 AT&T or Verizon switchers for every one it lost back from February–July 2025 to 2026.
- Gen Digital
Credit Karma Receipt Rate Was 3.8% After LifeLock Cancellation vs. 3.5% Before
Among 1,432 LifeLock cancellers with full 12-month windows, Credit Karma receipt rates were 3.5% before cancellation and 3.8% after.
- Sony
Crunchyroll Lapsers’ Other Paid-Streaming Rate Was 17% Lower in April–July 2026
Among 6,643 Crunchyroll lapsers, the share with another paid streamer was 17% lower in April–July 2026 than in November 2025–February 2026.
- Chicago Cubs
Cubs Resale Buyers Repurchased at 21.3% vs. 19.5% for Official-Channel Accounts
Among the same U.S. receipt panelists observed across 2024 and 2025, 21.3% of resale-only Cubs buyers bought again vs. 19.5% of official-only accounts.
- Anysphere
- Anthropic
Cursor Cancelers’ Direct Claude Subscription Rate Rose 11.3 Points More Than It Did for Retained Users
From Mar.–May 2025 to Mar.–May 2026, direct Claude subscriptions rose 19.4%→54.3% among 324 Cursor cancelers, versus 26.0%→49.6% among retained users.
- Discord
- Microsoft
Discord Nitro Subscribers Were More Likely to Stop Direct Xbox Game Pass Payments After Launch
After the May 2026 Nitro bundle launch, 24.6% of Xbox Game Pass payers with Discord Nitro had no direct bill over three months versus 17.2% without Nitro.
- Namecheap
- GoDaddy
Dual Namecheap-GoDaddy Customers Paid Only Namecheap 1.8× as Often in the Later Window
Among 1,161 dual customers from 2023–2024, 27.6% paid only Namecheap in the August 2025–August 2026 window versus 15.1% who paid only GoDaddy.
- DuckDuckGo
- Perplexity
DuckDuckGo Subscribers Were ~1.9 Times as Likely as VPN Peers to Pay for Perplexity
DuckDuckGo subscribers paid Perplexity at 11.0% versus 5.8% of standalone-VPN peers from August 2025–August 2026, a ~1.9-times difference.
- Shutterstock
Envato Subscribers With Paid AI Canceled at 38.8% vs. 30.2% of Others
Among 476 U.S. Envato subscribers active in 2024, 38.8% of those also paying an AI provider later canceled or expired, versus 30.2% of others.
- Figma
- Canva
Figma Subscribers Were Twice as Likely as Adobe Subscribers to Also Pay for Canva
From Aug. 2025–Aug. 2026, 14.5% of individually billed Figma subscribers also paid Canva versus 7.2% of Adobe subscribers and 2.1% of active panelists.
- Square Enix
Final Fantasy XIV or WoW Was Inferred Active Alone in ~80% of Months When Either Was Inferred Active
Jan. 2023–Aug. 2025: Final Fantasy XIV or World of Warcraft was inferred active alone in ~80% of months when either was inferred active.
- Oura
- Garmin
For 55% of Oura Owners With a Cash-Pay GLP-1 Receipt, the GLP-1 Receipt Came First
Among 232 Oura and cash-pay GLP-1 buyers who joined our U.S. e-receipt panel before both purchases, the GLP-1 receipt came first for 55%.
- FOX
Fox One’s June 2026 Cohort Had Less ESPN Overlap and Lower 60-Day Cancellation
Fox One’s June 2026 cohort had 3.8% ESPN overlap versus 15.7% at launch and 43.1% observed 60-day cancellation versus 52.4%.
- Superhuman
Grammarly Cancellation Was Higher Among New Paid-AI Adopters—but Not Only Them
Among 4,464 mid-2025 payers, new AI adopters canceled Grammarly at 19.1% vs. 14.2% for non-adopters; new non-AI subscription adopters canceled at 17.6%.
- Warner Bros. Discovery
HBO Max Cancelers Started Rival Services at ~1.9× Their Prior Monthly Rate
Among 2,028 direct-billed HBO Max cancelers from July 2025–January 2026, 207 started a rival in the cancellation month, versus ~107 per month before.
- Ziff Davis
Humble Choice Cancellers Averaged 21.1 Steam Orders Before Canceling vs. 11.4 for Retained Subscribers
In 120-day pre-cancellation windows, 437 Humble Choice cancellers averaged 21.1 Steam orders, versus 11.4 for 380 matched retained subscribers.
- Granola
In Our Panel, Granola Appeared Only Through Direct Stripe Receipts, Unlike Multi-Channel Rivals
Our U.S. e-receipt panel observed 260 Granola direct Stripe payers from June 2024–August 2026; rival counts spanned more captured billing channels.
- Investing.com
InvestingPro Had the Earlier First and Last Receipts More Often Than TradingView
Among 61 dual subscribers, InvestingPro was first in 33 of 45 decided start orders and had the earlier last receipt in 28 of 46 decided last-receipt orders.
- IXL Learning
IXL Workbook Buyers Purchased 1.94 Brands on Average vs. 1.23 for Other Workbook Buyers
Among 1,185 IXL Ultimate workbook buyers from January 2024–July 2026, 52.7% bought another tracked brand and they purchased 1.94 brands on average.
- Life360
Life360 Subscribers Had 1.35× the Adjusted Food-Delivery Rate of Similar Non-Subscribers
After accounting for merchant counts, Life360 subscribers had 1.35× the food-delivery rate of married non-subscribers in modeled $100K+ households.
- M1
- Wealthfront
M1 Customers Were 1.94× as Likely as Wealthfront Customers to Have Webull Activity
From August 2024–August 2026, M1 customers were 1.94× as likely as Wealthfront customers to show Webull activity and 1.34× as likely at Robinhood or Coinbase.
- MasterClass
MasterClass Renewal Was 53.1% With Credential Overlap vs. 56.7% for Enrichment-Only Subscribers
Among 1,360 observable 2024 MasterClass subscribers, credential-platform payers renewed at 53.1% vs. 56.7% for enrichment-only subscribers.
- T-Mobile
Metro Customers Who Later Paid a Verizon-Family Brand Had $3,645 vs. $2,628 for Retained Customers
Metro customers who later paid Verizon, Visible, or Total by Verizon had $3,645 in median baseline card spend vs. $2,628 among retained customers.
- MLB
MLB.TV Subscribers’ NBA and NFL Plans Peaked During Baseball’s Offseason
Among 3,734 MLB.TV subscribers, NBA and NFL plans ran 9.2–13.4 times panel rates and peaked during baseball’s 2025–26 offseason.
- Lenovo
Motorola Razr’s $600+ Buyers Were 1.34× as Likely as Apple Buyers to Live in $100K+ Households
From Jan. 2025–Aug. 2026, $600+ Motorola Razr purchases were 1.34× as likely as Apple purchases to come from modeled $100K+ households.
- mSpy
mSpy Subscriber Households Were ~26% Less Likely to Include Children Than Peer-App Households
From 2022–2026, mSpy subscriber households were about 26% less likely to include children than the average for five parental-control and family-safety apps.
- Take-Two Interactive
NBA 2K25 Lapsers With an EA Sports Receipt Fell From 31.2% to 23.8%
Among 6,275 NBA 2K25 spenders with no NBA 2K26 receipt, the share with an EA Sports receipt fell from 31.2% in 2024–25 to 23.8% in 2025–26.
- NBA
NBA League Pass Subscribers Were ~10.3× as Likely to Have ESPN
During the 2025–26 season, NBA League Pass subscribers were ~10.3× as likely as general panelists to have ESPN and ~4.8× as likely to have Peacock.
- LuxExperience
- Coupang
Net-a-Porter Captured 32.1% of Returning Buyers’ Tracked Luxury Spending vs. 15.3% for Farfetch
From Aug. 2025–Jul. 2026, Net-a-Porter captured 32.1% of returning buyers’ tracked luxury spending vs. 18.9% for Mytheresa and 15.3% for Farfetch.
- Newfold Digital
Network Solutions Customers Who Paid GoDaddy Spent a Median $276 There vs. $198 at Network Solutions
Among 964 dual customers, median spend from July 2025–June 2026 was $276 at GoDaddy vs. $198 at Network Solutions.
- Substack
New York Times Retention Was 50.7% Among Substack Subscribers vs. 24.4% Without Substack
Among 67 Substack subscribers with an established Times subscription, 50.7% had a recent Times receipt vs. 24.4% of matched Times subscribers without Substack.
- DIRECTV
Only 6.8% of 2025 DIRECTV Cancelers Newly Appeared at a Rival Live-TV Streamer Within 180 Days
Among 2,367 U.S. DIRECTV cancelers, 6.8% newly had a measured rival live-TV receipt within 180 days; 75.2% had none before or after.
- Bitdefender
Only 9.9% of New Bitdefender Buyers Had Paid a Rival Antivirus in the Prior Year
Among 1,137 new Bitdefender buyers from Aug. 2024–Jul. 2025, 9.9% had a paid-rival receipt in the prior year and 9.4% had one in the next year.
- Lovable Labs
Paid-AI Overlap Was 34.1% Without a May–August Lovable Receipt vs. 56.5% With One
Among panelists with a Lovable receipt from September 2025–January 2026, 34.1% without a May–August receipt held another paid AI tool vs. 56.5% with one.
- Comcast
Peacock Churners Were 6.0 Percentage Points More Likely Than Stayers to Hold a Rival
In 2025, 31.1% of first-party Peacock churners held a rival service versus 25.1% of retained subscribers; the gap was 1.5 points in 2024.
- iFIT
Peloton Was Canceled or Deactivated in 43.8% of Homes That Also Owned iFIT or NordicTrack
Among 315 Peloton households that also owned iFIT or NordicTrack, 43.8% had a cancellation or deactivation signal vs. 34.2% of 16,442 Peloton-only households.
- Enad Global 7
- Warner Bros. Discovery
People With DC Universe Online Receipts Averaged 3.22 Game Groups vs. 2.67 for Free-to-Play Peers
In 2024–2026, 2,211 people with an often-$0 DCUO console receipt averaged 3.22 of five major-franchise or MMO groups vs. 2.67 for 526 peers.
- Picsart
PicsArt Renewal Was 30.0% for Subscribers Who Also Paid for Generative AI vs. 22.2% for Others
Among 2,575 annual PicsArt subscribers from the second half of 2024, renewal was 30.0% for 516 who also paid for generative AI vs. 22.2% for 2,059 others.
- Sony
PlayStation Plus Churners Added Rival Plans at 3.8%, Versus 3.2% of Retained Subscribers
Of 2024 rival-free PlayStation Plus panelists, 3.8% of H1 2025 churners added Xbox Game Pass or Nintendo Switch Online in H2, versus 3.2% of retained users.
- Uber
Postmates Lapsers Newly Ordered Uber Eats at 19.6% vs. DoorDash at 19.5%
From July 2025–June 2026, 80 of 409 eligible Postmates lapsers (19.6%) first ordered Uber Eats vs. 99 of 507 (19.5%) for DoorDash.
- Roblox
Roblox Direct-Pay Households Were 2.6×–5.1× as Likely to Pay Each of Four Gaming Merchants
From July 2025–June 2026, Roblox direct-pay households were 2.6×–5.1× as likely as the active card panel to pay Microsoft, Nintendo, Blizzard, or Steam.
- Linden Lab
Second Life Residents Were 13.8× as Likely to Pay for Discord
From July 2025–June 2026, Second Life residents were 13.8× as likely as active panelists to pay for Discord and 9.0× as likely to pay for Twitch.
- The New York Times Company
Separately Billed The Athletic Subscribers Paid for Live Sports at Twice the New York Times All Access Bundle-Only Rate
Among 961 separately billed The Athletic subscribers, 50.2% paid for live-sports streaming vs. 23.8% of 3,851 New York Times All Access bundle-only subscribers.
- MacPaw
Setapp Members Paid for Password Managers at 32.0% vs. 5.1% for Antivirus
From August 2025–August 2026, password-manager payment reached 15.8% of CleanMyMac buyers and 32.0% of Setapp members, versus 8.3% and 5.1% for antivirus.
- Pinger
Sideline Subscribers Were 2.29× as Likely to Have Coinbase Receipts
In our U.S. e-receipt panel, Aug. 2025–Jul. 2026, paid Sideline users were 2.29× as likely as peers with similar receipt counts to have Coinbase receipts.
- SiriusXM
SiriusXM Cancellers’ Non-SiriusXM Receipt Activity Rose 7.6% vs. 5.3% for Retained Subscribers
Non-SiriusXM receipts rose from 413.98 to 445.34 per canceler (+7.6%), versus 393.73 to 414.46 for retained subscribers (+5.3%).
- SiriusXM
- Spotify
Spotify Cancellations Reached 26.5% vs. 19.5% for SiriusXM Among Dual Subscribers
From April 2025–August 17, 2026, 26.5% of 1,273 SiriusXM–Spotify dual subscribers canceled Spotify vs. 19.5% who canceled SiriusXM.
- Auctane
Stamps.com Users Who Also Used Click-N-Ship Lapsed at 62.8% vs. 43.3%
Among 2,384 Stamps.com users in our panel, 62.8% of Click-N-Ship dual users lapsed from July 2025–August 2026 vs. 43.3% of Stamps.com-only users.
- SpaceX
Starlink Adopters Kept Legacy Satellite at 31.3% but Cable at 69.4%
Starlink adopters kept legacy satellite at 31.3% versus a 67.6% non-adopter baseline; cable retention was 69.4% versus 86.0%.
- Story Time Chess
Story Time Chess Buyers Were ~3.7× as Likely to Pay for Learning
From Aug. 2024–Jul. 2026, Story Time Chess buyers were ~3.7× as likely as parents with similar receipt counts to pay for learning and ~2.6× to hold Audible.
- Spiraledge
SwimOutlet Buyers Who Also Shopped Direct Swim Brands Spent $253.86 vs. $149.04
In the year through August 15, 2026, 469 SwimOutlet buyers who also shopped direct swim brands spent $253.86 vs. $149.04 for 7,481 others.
- T-Mobile
T-Mobile Kept 33.1% of Postpaid Customers Who Moved to One of Its Prepaid Brands, Versus Verizon’s 50.2%
Among observable postpaid switchers, 44.9% of T-Mobile leavers chose prepaid, and 33.1% moved to a T-Mobile-owned brand versus 50.2% for Verizon.
- The Atlantic
- The New York Times Company
The Atlantic’s New York Times Co-Subscribers Canceled at 10.8% vs. 10.5% for Others
Among 1,385 direct-billed Atlantic subscribers, New York Times co-holders canceled at 10.8% versus 10.5% for Atlantic-only subscribers.
- Wargaming
- Gaijin Entertainment
The Share of Lapsed Wargaming Payers Buying War Thunder Fell From 22.5% to 4.2%
Among 1,672 lapsed Wargaming payers, the share buying War Thunder fell from 22.5% in 2024 to 4.2% in Aug. 2025–Aug. 2026.
- The New York Times Company
The Share of The New York Times Churners With Another Paid-News Subscription Fell to 5.6% From 10.0%
For 662 panelists who canceled The New York Times in 2025, the share with another paid-news subscription fell: 10.0% in Jul.–Dec. 2024, 5.6% in Mar.–Aug. 2026.
- TomTom
TomTom GO Subscribers Bought Premium Software 3.6 Times as Often as Other Active Panelists
In 2024–2025, TomTom GO subscribers bought premium software at 3.6 times the active-panel rate, versus 1.9 times for commodity retailers and fast-food brands.
- SAP
TripIt Pro Lapsers Averaged 6.3 Flight Bookings After Coverage Ended vs. 5.4 Before
Among 118 TripIt Pro lapsers, observed flight bookings averaged 5.4 in their final paid year and 6.3 in the first fully lapsed year.
- Amazon
Twitch Lapsers’ Other Entertainment Subscriptions Fell 14.2%, Versus 3.9% for Retained Subscribers
From Q3 2025 to Q2 2026, Twitch lapsers’ other entertainment subscriptions fell 14.2% vs. 3.9% for retained subscribers; non-Twitch receipt activity fell 4.0%.
- Ubisoft
Ubisoft+ Churners Usually Kept Xbox Game Pass or PlayStation Plus After Canceling
Among 608 Ubisoft+ churners with Xbox Game Pass or PlayStation Plus, 88.2% had the rival first and 78.3% still held it one month after canceling Ubisoft+.
- USA TODAY Co
USA TODAY Subscribers With Another Paid News Title Retained at 37.1% Versus 25.0%
USA TODAY subscribers with another paid news title retained at 37.1% through August 2026 versus 25.0% for single-title subscribers, a 12.1-point gap.
- Verizon
- T-Mobile
Verizon Had 2.4 Switchers to T-Mobile for Every Reverse Switch
Among U.S. card panelists, 968 moved from Verizon to T-Mobile versus 408 in reverse by May–July 2026; 94.7% of tracked defectors remained after 6+ months.
- Vivino
Vivino Orders Had a $200 Median vs. $155 at Wine.com and $105 at Total Wine
From August 2025 through August 2026, Vivino’s median online-wine order was $200, compared with $155 at Wine.com and $105 at Total Wine.
- Animoto
- Canva
- Adobe
When Animoto Dual Payers Later Kept Only One Tool, 82.9% Kept Canva and 85.1% Kept Adobe
Among Animoto dual payers who later kept only one tool, 82.9% kept Canva and 85.1% kept Adobe; 61.2% of 338 lapsers later paid no tracked rival.
- HP
When Replacing a Printer, 10.7% of HP Instant Ink Households Chose a Rival Refillable-Tank Printer
Among HP households replacing printers Jan. 2025–Aug. 2026, rival refillable-tank share was 10.7% for Instant Ink versus 11.1% for cartridge buyers.
- Microsoft
WoW Cancelers’ Rival-Gaming Orders Rose 5% While Retained Subscribers’ Fell 22%
Across matched 180-day windows, rival-gaming orders per WoW canceler rose from 17.9 to 18.8, while retained subscribers fell from 11.2 to 8.8.
- Perfect Corp.
YouCam’s Observed Subscriber Count Fell 36.5% vs. 20.2% for Rival Editing Apps
From H1 2025 to H1 2026, YouCam’s established U.S. e-receipt panel subscriber count fell 36.5%, versus 20.2% for rival editing apps.
- Zwift
Zwift Returns Followed 19.6% of Off-Season Lapse Events vs. 1.9% With a Rival Payment
Across 265 fully observed Zwift off-season lapse events from winters 2023–2025, 19.6% had a Zwift return vs. 1.9% with a paid indoor-cycling rival.
- NVIDIA
GeForce NOW Payers Leaned Toward PC Game Stores
From August 2025–July 2026, GeForce NOW payers were 1.73× as likely as other engaged gamers to buy on Steam but 0.54× as likely to hold PlayStation Plus.
- Alphabet
- Anthropic
37.8% of Google Paid AI Subscribers Also Paid a Rival
In the first half of 2026, 37.8% of U.S. e-receipt panelists with an active Google One AI Pro or Ultra plan also paid for Claude, ChatGPT, or Perplexity.
- Microsoft
92.8% of Game Pass Ultimate Leavers Held No Tracked Gaming Subscription
Among 4,196 U.S. e-receipt panelists who left Game Pass in May–August 2026, 92.8% held no tracked Game Pass, PlayStation Plus, or Nintendo Switch Online plan.
- Linktree
Linktree Subscribers Were ~5.9× as Likely to Show Seller Activity
From Aug. 2024-Aug. 2026, Linktree app payers showed seller-side Square, Stripe, or Shopify receipts ~5.9× as often as other app payers in our e-receipt panel.
- Ancestry
- The New York Times Company
Ancestry Members Were 3.04× as Likely to Pay for The New York Times
In the trailing year as of July 20, 2026, Ancestry members were 3.04× as likely as panelists meeting the same activity threshold to pay for The New York Times.
- Ancestry
82.5% of Ancestry Cancellers Had No Later Ancestry or Competitor Receipt
Among 1,869 panelists who cancelled Ancestry from January through June 2025, 82.5% had no captured Ancestry, 23andMe, or MyHeritage receipt in the next year.
- America’s Test Kitchen
America’s Test Kitchen Members Were 1.92 Times as Likely to Use Instacart
From July 2025 through July 20, 2026, America’s Test Kitchen members were 1.92 times as likely as other digital subscribers to use Instacart.
- America’s Test Kitchen
America’s Test Kitchen Members Were 3.76 Times as Likely to Shop at Williams-Sonoma
From July 2025 through July 20, 2026, America’s Test Kitchen members were 3.76 times as likely as other digital subscribers to shop at Williams-Sonoma.
- AMC Networks
19.6% of AMC+ Churners Had a Netflix Receipt After Cancellation
Among 2,526 U.S. e-receipt panelists who cancelled AMC+ from July 2024 through July 20, 2026, 19.6% had a Netflix receipt during up to 90 days of follow-up.
- Age of Learning
10.2% of People Who Paid for ABCmouse Also Paid for Lingokids
Among 974 U.S. e-receipt panelists who paid for ABCmouse from August 2025 through July 20, 2026, 10.2% also paid for Lingokids.
- Adobe
11.6% of U.S. Panelists who cancelled Adobe Had a ChatGPT/OpenAI Receipt Within Five Months
Among 1,324 U.S. panelists whose Adobe receipt showed cancellation from July through December 2025, 11.6% had a ChatGPT/OpenAI receipt within five months.
- AccuWeather
11.8% of AccuWeather Churners Paid for The Weather Channel
Of 2,510 U.S. consumers who canceled an AccuWeather subscription from July 2024 to July 20, 2026, roughly 78% did not start another tracked paid weather app.
- AccuWeather
12.9% of AccuWeather Subscribers Also Paid for News, Compared With 3.3% of Our Active Panelists
From July 2025 through July 20, 2026, 12.9% of 2,206 active AccuWeather subscribers also paid for news, versus 3.3% of other active panelists.
- Match Group
- Bumble
- Grindr
22.7% of U.S. Panelists Who Paid for Dating Apps Also Paid for ChatGPT/OpenAI
From July 2025 through June 2026, 22.7% of 16,365 U.S. dating-app payers also paid for ChatGPT/OpenAI, versus 6.3% of other active panelists.
- AllTrails
25.5% of AllTrails Subscribers Also Booked Airbnb
From July 2025 through June 2026, 25.5% of active AllTrails subscribers in our U.S. e-receipt panel booked Airbnb and 18.1% shopped at REI.
- AMC Networks
Acorn TV Panelists: 44% Also Paid for Netflix; 36% Paid for BritBox
From July 20, 2025, through July 20, 2026, 44% of about 8,300 U.S. Acorn TV payers also paid for Netflix, while 36% paid for BritBox.
- AMC Networks
AMC+ Subscribers Paid for Starz at 3.8 Times the Rate of Other Streaming Customers
From July 2025 through July 2026, 12.9% of active AMC+ subscribers in our U.S. e-receipt panel paid for Starz, versus 3.4% of other streaming customers.
- AMC Networks
Among U.S. Panelists With an Acorn TV Payment, 66% Were Billed Through Amazon Prime Video Channels; 12% Directly
From July 20, 2025, through July 20, 2026, 66% of about 8,300 U.S. Acorn TV payers were billed through Prime Video Channels, versus 12% by Acorn TV directly.
- Wix
- Squarespace
Wix and Squarespace Subscribers Were 3.96 Times as Likely to Pay for Notion
From July 2025 through June 2026, Wix and Squarespace subscribers were 3.96 times as likely as our active panelists to pay for Notion.
- Coursera
- Udemy
33.7% of Lapsed Online-Course Buyers Paid for AI
Among 5,424 U.S. lapsed Coursera or Udemy buyers, 33.7% paid for an AI assistant from July 2025 through June 2026, versus 4.1% for Duolingo.
- A+E Global Media
A+E Streaming Subscribers: 42% Also Paid for Netflix
From January through June 2026, 42% of approximately 6,545 active A+E streaming subscribers also paid for Netflix, compared with approximately 30% for Max.
- The Walt Disney Company
- Netflix
Hulu + Netflix Was the Most Common Two-Service Streaming Stack at 7.6%
Among 339,525 U.S. streaming subscribers in the 12 months ending August 4, 2026, Hulu + Netflix led pairs at 7.6%; Hulu + Netflix + Peacock led trios at 1.2%.
- Paramount
Paramount+ Subscriber Overlap Was Highest With Netflix at 38.9%
In the 52 weeks ending August 2, 2026, 38.9% of active direct-billed Paramount+ subscribers also held Netflix, versus 17.9% for Hulu.
- The Walt Disney Company
- Warner Bros. Discovery
5.4% of Hulu Churners start a Max subscription within 180 days
Among 24,605 U.S. direct-billed Hulu churners in 2025, Max led external new-subscription starts within 180 days at 5.4%.
- WW International
Weight Watchers Starters' Warehouse-Club Spend Fell $7.23 Less Than Controls
Warehouse-club spend fell $4.49 per month for Weight Watchers starters versus $11.72 for matched controls, a $7.23 difference-in-differences.
- FOX
FoxOne World Cup Signups Rose 3.9x, but 28% Churned
FoxOne signups reached 3.9x their trailing six-month baseline during the 2026 World Cup, but 28% of that signup cohort had churned as of July 22, 2026.
- FOX
Platform Storefronts Accounted for 72% of FoxOne World Cup Signups
Amazon Prime and YouTube TV / Primetime accounted for 72% of first-time FoxOne World Cup signups in June 2026, while direct checkout captured 27%.
- Adobe
- ByteDance
21% Of Creative-Software Subscribers Also Pay For AI
From July 2025 to July 2026, 20.5% of US creative-software subscribers also paid for an AI assistant, 2.4x the 8.5% rate among active subscribers overall.
- Vimeo
29% Of Vimeo Subscribers Now Pay For AI
Among 2,278 paid Vimeo subscribers, paid AI-tool adoption rose from roughly 13% in H1 2024 to 29% in H1 2026, after reaching 19% in H2 2025.
- Marriott
- Hyatt
- Enterprise Mobility
Golf Buyers Book Marriott And Hyatt Heavily
From July 2025 through June 2026, active U.S. golf-equipment buyers were approximately 6–9 times as likely as our active panelists to use major travel brands.
- News Corp
WSJ Subscribers Pair With NYT, Not Bloomberg
From July 2025 through June 2026, 22.3% of established Wall Street Journal subscribers also held The New York Times, versus 8.1% for The Washington Post.
- Peloton
1 In 10 Peloton Members Also Pay A Gym
From July 2025 through July 2026, 10.5% of 3,467 active Peloton members in our panel also paid for a gym, led by Planet Fitness at 5.0%.
- Blink Health
Blink Customers Still Fill At Walgreens And CVS
From July 2025 through June 2026, 55.2% of recent Blink Health customers also used Walgreens and 53.1% used CVS.
- Match Group
90% Of Lapsed Tinder Payers Leave The Category
Among 6,089 US subscribers who paid for Tinder from July 2024 through June 2025 but stopped in the following year, 90.3% bought no competing paid dating app.
- Crypto.com
- Kraken
- Coinbase
- Robinhood
Crypto Exchange Customers Multi-Home Across Rivals
From July 2025 through June 2026, 23.8% of Crypto.com customers also transacted on Kraken; 23.0% of Kraken customers also used Coinbase.
People-Search Subscribers Lean On Chime And BNPL
From July 2025 through June 2026, U.S. people-search subscribers were 6.3× as likely as our active panelists to use Chime and 3.4× as likely to use Klarna.
- Garmin
Garmin Buyers Spend On Marinas And Campgrounds
From July 2025 through July 2026, Garmin buyers were 5.5 times as likely as Oura, Whoop, and Peloton buyers to spend at marinas and marine suppliers.