Reuters.com subscribers paid another national news title most often
Share of each title’s subscribers also paying at least one other tracked national news outlet, August 2024–August 2026
Share also paying another national title
Source: YipitData U.S. e-receipt panel. Reuters.com n=374; The Washington Post n=8,661; The Wall Street Journal n=9,058; The New York Times n=60,494. Overlap within two years was not necessarily simultaneous.
Chart data
| Series | Share also paying another national title |
|---|---|
| Reuters.com subscribers | 57.8% |
| The Washington Post subscribers | 49.8% |
| The Wall Street Journal subscribers | 35.6% |
| The New York Times subscribers | 11.3% |
Which national news titles appeared most often with Reuters.com?
The New York Times appeared for 37.2% of Reuters.com subscribers, followed by The Washington Post at 26.7% and The Wall Street Journal at 16.0%. These receipts appeared within the same two-year window; they do not show that both subscriptions were active at the same moment or which title came first.
How asymmetric was the Reuters.com overlap with The New York Times?
Among Reuters.com subscribers, 37.2% also paid The New York Times. In the reverse direction, 0.23% of The New York Times subscribers also paid Reuters.com: the same 139 shared subscribers represented very different shares of the two bases. The smaller Reuters.com cohort and differences in inbox observability make the exact rates directional.
Does the overlap show that Reuters.com is canceled first?
No. The analysis identifies paid-news receipts within one window, not cancellation order or a wallet-contraction event. Reuters.com subscriptions billed through app stores may also be missing, and the two-year definition can count titles that were held at different times. The evidence establishes unusually high paid-news overlap, not which subscription a household values or retains more.
Assumptions & Methodologies
We analyzed our U.S. e-receipt panel from August 2024 through August 2026. Reuters.com consumer subscriptions were identified through Thomson Reuters merchant labels with Reuters.com activation, renewal, cancellation, suspension, or resubscribe text. The comparison used subscriptions to tracked national news titles in the same window. App-store-billed Reuters.com subscriptions may be missing, connected-inbox depth can affect observed overlap, and the Reuters.com cohort is modest. Co-holding does not establish simultaneous subscriptions, purchase order, cancellation order, preference, or causality.