MyOutdoorTV cancellers kept buying at outdoor retailers
Share of 2,151 cancellers with an outdoor-retail purchase in the 180 days before and after cancellation, compared with active panelists in a matched window
Share with an outdoor-retail purchase
Source: YipitData U.S. e-receipt panel. Canceller cohort n=2,151; broad active-panel benchmark n=1.30 million. In-store e-receipt coverage is incomplete, making absolute rates a floor.
Chart data
| Series | Share with an outdoor-retail purchase |
|---|---|
| Before MyOutdoorTV cancellation | 9.7% |
| After MyOutdoorTV cancellation | 8.7% |
| Active panelists | 3.6% |
How often did the cancellers return to MyOutdoorTV?
~2.0%, or 44 of 2,151 cancellers, had a later observed MyOutdoorTV subscription. That rate is a floor because a new email address or an unobserved subscription receipt can hide a return. The analysis shows that outdoor-category buying continued after cancellation, but it does not establish whether those shoppers would resubscribe.
Assumptions & Methodologies
We analyzed established U.S. e-receipt panelists with a MyOutdoorTV cancellation or subscription-ended event from July 2023–February 2026 and complete 180-day windows before and after. Cancellation timing came from Amazon Prime Video Channels lifecycle emails. Outdoor retail included Bass Pro Shops, Cabela’s, Sportsman’s Warehouse, Scheels, Academy Sports + Outdoors, Dick’s Sporting Goods, and RK Guns. The benchmark used active panelists in a matched 180-day window. Retail-email capture is incomplete, the cohort excludes other billing paths, and the comparison shows continued category buying rather than cancellation causes or willingness to return.