Fubo and YouTube TV cancelers were similarly unlikely to show a rival live-TV receipt
Share with no observed competing live-TV streaming receipt within 180 days after cancellation, January 2025–February 2026
Share with no rival live-TV receipt
Source: YipitData U.S. e-receipt panel. Direct Fubo cancelers n=11,644; YouTube TV cancelers n=11,638. Competitors were YouTube TV or Fubo, Sling TV, DIRECTV, Philo, and Hulu + Live TV. Missing receipts can overstate no-rival rates.
Chart data
| Series | Share with no rival live-TV receipt |
|---|---|
| YouTube TV cancelers | 88.4% |
| Fubo cancelers | 86.8% |
How many Fubo cancelers started a new live-TV competitor?
Within 180 days, 8.6% of Fubo cancelers started a competitor absent from their prior 365 days, while 4.6% kept a competitor they already held. YouTube TV cancelers had a nearly identical new-competitor rate of 8.5%. The groups are mutually exclusive, and no rival means no receipt from the measured live-TV set rather than no paid television activity of any kind.
Did new competitor adoption rise after Fubo cancellation?
No cancel-aligned increase appeared. In the same Fubo cohort, 984 panelists adopted a new competitor during the 180 days before cancellation, versus 974 during the 180 days after. The nearly flat counts do not support a post-cancellation increase, but they do not prove that cancellation had no effect for every subscriber.
Assumptions & Methodologies
We analyzed established U.S. e-receipt panelists with a direct Fubo cancellation from Jan. 1, 2025–Feb. 17, 2026 and complete 180-day follow-up (n=11,644). A new competitor appeared after cancellation but not in the prior 365 days; an existing competitor appeared both before and after; no rival meant no measured live-TV service after cancellation. Competitors were YouTube TV, Sling TV, DIRECTV, Philo, and Hulu + Live TV. The YouTube TV benchmark used the same method (n=11,638). App-store-billed Fubo, cable or satellite, standalone ESPN, on-demand streaming, and reactivation are excluded. Missing receipts can overstate no-rival rates; results are observational panel behavior.