Manga and anime services reached more Marvel Unlimited subscribers than DC Universe Infinite
Share with at least one receipt for each service group from Aug. 1, 2024–Aug. 17, 2026, compared with other app-store subscribers
Share with the other subscription
Source: YipitData U.S. e-receipt panel. Marvel Unlimited app-store subscribers n=1,303; comparison group about 1.13 million other app-store subscribers. Manga/anime includes Shonen Jump, Crunchyroll, Webtoon, and VIZ. Rates may undercount services with generic app-store receipt labels.
Chart data
| Series | Share with the other subscription |
|---|---|
| Marvel subscribers — manga/anime | 33.1% |
| Marvel subscribers — DC Universe Infinite | 20.3% |
| Other app-store subscribers — manga/anime | 3.7% |
| Other app-store subscribers — DC Universe Infinite | 0.1% |
Did Marvel receipt spans overlap with DC, manga, or anime receipt spans?
Among 264 Marvel Unlimited subscribers with DC Universe Infinite receipts, 187 (70.8%) had overlapping first-to-last receipt spans. Among 431 with manga or anime receipts, 258 (59.9%) had overlapping spans. This supports coexistence within observed active windows, but not continuous month-by-month billing or adoption order.
Was the manga and anime overlap just part of broader subscription spending?
Marvel Unlimited subscribers were 9.0× as likely as other app-store subscribers to pay a manga or anime service, compared with 1.8× for Netflix and 2.5× for Hulu. The larger category-specific difference argues against a general heavy-subscriber explanation, although the other app-store subscribers were not matched on reading interests.
Assumptions & Methodologies
We analyzed 1,303 U.S. e-receipt panelists with an Apple- or Google-billed Marvel Unlimited subscription from August 1, 2024 through August 17, 2026 and about 1.13 million other app-store subscribers. Manga/anime included Shonen Jump, Crunchyroll, Webtoon, and VIZ; a service counted with at least one receipt. Active spans ran from first to last observed receipt, so overlap does not prove uninterrupted simultaneous billing. Direct marvel.com subscriptions and generic app-store labels may be missing, making rates conservative. The panel skews slightly male and upper-middle income. Results do not identify adoption order, causality, incrementality, or partnership value.