Crunchyroll ranked second only to Netflix for subscribers with no other observed major streaming service
Share of each service’s monthly subscribers billed in at least three months with no concurrent billing for another listed major streaming service, September 2025–February 2026
Share with no other observed major streaming service
Source: YipitData U.S. e-receipt panel. Sample sizes: Netflix n=20,401; Crunchyroll n=6,250; Disney+ n=12,252; Peacock n=17,078; Hulu n=6,224; Paramount+ n=15,721; Max n=9,862. E-receipt capture is incomplete, so absolute no-other-service shares are upper bounds; all services use the same capture.
Chart data
| Series | Share with no other observed major streaming service |
|---|---|
| Netflix | 51.3% |
| Crunchyroll | 48.2% |
| Disney+ | 32.9% |
| Peacock | 32.5% |
| Hulu | 30% |
| Paramount+ | 29.2% |
| Max | 27.9% |
How many other major streaming services did Crunchyroll subscribers hold?
Crunchyroll subscribers held 0.94 other major streaming services on average, compared with 1.26–1.43 across Disney+, Peacock, Hulu, Paramount+, and Max. The lower average matches Crunchyroll’s relatively high share of subscribers with no other observed major streaming service.
Subscribers with no other observed major streaming service were least likely to lapse from Crunchyroll
Share of monthly Crunchyroll subscribers with no observed Crunchyroll billing in April–July 2026, grouped by other major streaming services held in September 2025–February 2026
Share without an observed Crunchyroll receipt
Source: YipitData U.S. e-receipt panel. Monthly Crunchyroll cohort billed in at least three months, n=6,166: no other major streaming service n=2,980; 1–2 others n=2,517; 3+ others n=669. Lapse means no observed Crunchyroll billing receipt in April–July 2026, not a confirmed cancellation.
Chart data
| Series | Share without an observed Crunchyroll receipt |
|---|---|
| 1–2 other major streaming services | 22.6% |
| 3+ other major streaming services | 20.8% |
| No other major streaming service | 20.3% |
How did overall lapse compare with the prior year?
Overall, 21.3% had no observed Crunchyroll billing receipt in April–July 2026, versus 19.8% after the same September–February billing requirement a year earlier. This comparison does not isolate pricing effects or distinguish cancellations from subscriptions that continued through a different billing provider or channel. Crunchyroll announced that U.S. monthly price changes would reach existing subscribers on their first billing date after March 4, 2026, and called it the first U.S. Fan-tier increase since 2019. [Crunchyroll pricing announcement]
Assumptions & Methodologies
We analyzed established U.S. e-receipt panelists who were on-panel before each window and active within the last 30 days. Monthly subscribers included in the analysis had billing in at least three distinct months from September 2025–February 2026; annual billers were excluded. The other major streaming services were Netflix, Disney+, Hulu, Paramount+, Peacock, and Max. Crunchyroll paid billing used recurring third-party billers because direct-channel emails were dominated by trials and payment reminders. E-receipt capture is incomplete, lapse is not a confirmed cancellation, and the panel skews slightly male and upper-middle income.