Hulu + Netflix led two-service stacks; Hulu + Netflix + Peacock led trios
Share of 339,525 U.S. subscribers to at least one of 17 directly billed streaming services, trailing 12 months ending August 4, 2026
Share of streaming subscriber cohort
Source: YipitData U.S. e-receipt panel. Analysis conducted August 4, 2026. Direct-billed subscriptions only; platform billing and bundle attribution undercount overlap.
Chart data
| Series | Share of streaming subscriber cohort |
|---|---|
| Hulu + Netflix | 7.6% |
| Disney+ + Netflix | 5.8% |
| Netflix + Peacock | 5.1% |
| Netflix + YouTube | 3.4% |
| Max + Netflix | 2.3% |
| Hulu + Netflix + Peacock | 1.2% |
| Disney+ + Hulu + Netflix | 1.1% |
| Disney+ + Netflix + Peacock | 0.9% |
| Hulu + Netflix + YouTube | 0.6% |
| Max + Hulu + Netflix | 0.5% |
Which streaming services were most often held together?
Hulu and Netflix were the most common two-service stack, appearing together among 7.6% of 339,525 U.S. streaming subscribers. Netflix appeared in each of the five leading pairs, including Disney+ and Netflix at 5.8%, Netflix and Peacock at 5.1%, Netflix and YouTube at 3.4%, and Max and Netflix at 2.3%.
Among three-service stacks, Hulu, Netflix, and Peacock led at 1.2%. Disney+, Hulu, and Netflix reached 1.1%; Disney+, Netflix, and Peacock reached 0.9%; Hulu, Netflix, and YouTube reached 0.6%; and Max, Hulu, and Netflix reached 0.5%.
Assumptions & Methodologies
YipitData analyzed its U.S. e-receipt panel on August 4, 2026, covering the trailing 12 months. The cohort comprised 339,525 established, recently active panelists subscribed to at least one of 17 directly billed streaming services; percentages divide each combination's distinct subscriber count by that denominator. A subscription's latest lifecycle email had to indicate active status. Platform-billed, canceled, paused, expired, non-streaming, and free-only YouTube activity was excluded. Results reflect observed panel behavior; platform billing and Disney+/Hulu bundle attribution undercount overlap, while YouTube combines YouTube TV and YouTube Premium.