Max led external streaming starts after Hulu churn
Share of 24,605 U.S. direct-billed Hulu churners with a new external subscription start within 180 days
Share of churner cohort
Source: YipitData US e-receipt panel. Cohort: 24,605 direct-billed U.S. Hulu panelists with a confirmed cancellation email in calendar 2025. Analysis conducted August 2, 2026. Chart excludes Hulu restarts and the Disney+/Hulu Bundle to focus on other streaming services. Shares overlap and measure new starts only.
Chart data
| Series | Share of churner cohort |
|---|---|
| Max | 5.4% |
| Disney+ standalone | 3.8% |
| Prime Video | 3.8% |
| Netflix | 2.8% |
| Paramount+ | 2.6% |
| Peacock | 2.3% |
What other streaming services did Hulu churners start?
Max led new subscriptions to other streaming services at 5.4% of 24,605 U.S. direct-billed panelists with a confirmed Hulu cancellation in calendar 2025. Disney+ standalone and Prime Video each reached 3.8% within 180 days, followed by Netflix at 2.8%, Paramount+ at 2.6%, and Peacock at 2.3%.
Assumptions & Methodologies
The ranking counts distinct churned panelists who received a welcome email indicating a new subscription to each service within 180 days; it does not measure subscriptions they already held. Netflix and Prime Video are therefore likely undercounted, and one churner may appear in multiple destination rows.
The cohort includes only first-party, direct-billed Hulu subscribers whose confirmed cancellation signal was the email stating that the subscription had been canceled, not the softer notice that it would be canceled. Every churner had a complete 180-day observation window by the August 2, 2026 analysis date.
Third-party subscriptions through Apple, Google, Roku, and Amazon Channels often lack a clean welcome-email signal, and third-party-billed Hulu churners are excluded from the denominator.