FoxOne's World Cup leads streaming signup lift
New signups in event peak month divided by trailing six-month baseline
Signup lift (multiple of baseline)
Source: YipitData US e-receipt panel. Signup lift compares each service event peak month with its trailing six-month baseline. Analysis conducted July 22, 2026.
Chart data
| Series | Signup lift (multiple of baseline) |
|---|---|
| FoxOne - 2026 FIFA World Cup | 3.9x |
| Peacock - NFL Wild Card exclusive | 2.1x |
| Paramount+ - Super Bowl LVIII | 1.9x |
| Netflix - Tyson vs. Paul | 1.6x |
| Peacock - Paris Olympics | 1.1x |
How did the 2026 World Cup affect FoxOne signups?
FoxOne signups in the World Cup peak month reached 3.9 times the trailing six-month baseline. That lift was nearly twice the next-highest event benchmark in this comparison: Peacock at 2.1 times baseline during its NFL Wild Card exclusive.
How many FoxOne World Cup subscribers churned?
As of July 22, 2026, 28% of the World Cup signup cohort had already churned. The acquisition spike therefore came with an early retention warning, making post-event subscriber durability the next performance question to watch.
What does the signup surge mean for streaming retention?
Marquee sports can still create breakout streaming acquisition, even in a crowded market. But the value of that audience depends on what happens after the final match: whether subscribers remain, shift to another service, or cycle back for the next major event.