FoxOne World Cup signup channel mix, June 2026
Share of June 2026 first-time FoxOne signups by channel
Share of first-time signups
Source: YipitData US e-receipt panel. Direct includes monthly, free-trial, and annual signups. Values are rounded.
Chart data
| Series | Share of first-time signups |
|---|---|
| Amazon Prime | 40% |
| YouTube TV / Primetime | 32% |
| Direct | 27% |
| Other | 1% |
Which channels accounted for FoxOne World Cup signups?
Amazon Prime accounted for approximately 40% of first-time FoxOne World Cup signups in June 2026, while YouTube TV / Primetime contributed another 32%. Together, the two platform storefronts represented roughly seven in ten new subscribers.
How many FoxOne signups came through direct checkout?
FoxOne's direct checkout accounted for approximately 27% of first-time signups. Those subscriptions give Fox direct control over billing and renewal across monthly, free-trial, and annual plans.
What does the signup channel mix mean for FoxOne?
The channel mix highlights a tradeoff between partner reach and customer ownership: platform storefronts delivered most new signups, while direct checkout preserved the end-to-end subscriber relationship for a smaller share of the cohort.