No clear increase in new Audible purchases appeared among Everand cancellers
Share with an Audible order in October 2025–March 2026 after none in January–June 2025
Share with a new Audible order
Source: YipitData U.S. e-receipt panel. Everand cancellers n=815; retained subscribers n=5,348. The 1.2-point difference was too uncertain to distinguish from chance in this sample.
Chart data
| Series | Share with a new Audible order |
|---|---|
| Everand cancellers | 4.2% |
| Retained Everand subscribers | 3% |
Did Audible purchasing rise after Everand cancellation?
Audible purchasing was nearly unchanged among Everand cancellers: 11.3% bought Audible in January–June 2025 and 12.0% did so in October 2025–March 2026. Only 34 cancellers newly bought Audible in the later period, so the exact 4.2% rate is imprecise.
Does this show that Everand cancellers left paid reading entirely?
No. The comparison shows no clear shift to Audible, the measurable competitor in this analysis. Spotify audiobooks cannot be separated from Spotify music in receipts, while library apps and free alternatives do not generate paid receipts. Some cancellers may have moved to those unmeasured options rather than leaving reading or audiobooks entirely.
Assumptions & Methodologies
We analyzed YipitData’s U.S. e-receipt panel. Cancellers were 815 Everand subscribers in our panel with a prior activation and a Q3 2025 cancellation; retained subscribers were 5,348 panelists without that cancellation. New Audible purchasing meant at least one Audible order in October 2025–March 2026 and none in January–June 2025. App-store-billed Everand is undercaptured. Audible is measured through order receipts, and Spotify audiobooks and free or library services are not separable. The 34 new-Audible cancellers make the exact rate imprecise; the 1.2-point difference was too uncertain to distinguish from chance in this sample.