Rival-site ownership nearly matched GoDaddy’s own website-builder reach
Share of 34,371 paneled GoDaddy customers during the 12 months ending August 18, 2026
Share of GoDaddy customers
Source: YipitData U.S. e-receipt panel. Only receipts indicating Squarespace or Wix website ownership were counted; consumer checkout was excluded. GoDaddy Websites + Marketing was identified from GoDaddy product receipts.
Chart data
| Series | Share of GoDaddy customers |
|---|---|
| GoDaddy Websites + Marketing | 9.7% |
| Squarespace or Wix site owner | 8.1% |
How did rival-site owners use GoDaddy?
Among the 2,790 GoDaddy customers with a Squarespace or Wix site, 90.6% bought no GoDaddy website builder. Among these rival-site owners, 81.6% also bought a GoDaddy domain versus 55.0% of other customers; 9.2% had a GoDaddy Payments receipt versus 31.0%. GoDaddy Payments use was inferred from receipts and may not reflect actual product usage.
How unusual was Squarespace or Wix site ownership?
The strict Squarespace or Wix site-owner rate was 8.1% among GoDaddy customers versus 1.58% among 1,398,278 active panelists, a 5.1× difference. Because the analysis uses same-window co-occurrence, it does not show which provider came first or whether one service replaced another.
Assumptions & Methodologies
We analyzed 34,371 U.S. e-receipt panelists with GoDaddy site-owner receipts over the 12 months ending August 18, 2026. Competitor owners had strict Squarespace or Wix plan, subscription, domain, mailbox, or owner-order signals; consumer checkout was excluded. The benchmark contained 1,398,278 active panelists. Shopify was excluded because consumer receipts dominated its observed billing. GoDaddy Payments was inferred from merchant payment-received receipts. Strict competitor definitions make overlap a floor, email-level IDs can split one person, and the panel skews slightly male and upper-middle income. Results show co-occurrence, not order, switching, or causality.