Wix and Squarespace subscribers are more likely to pay for Notion than other services
Likelihood of paying for each service compared with our active panelists; 1.00× means equally likely
Times as likely to pay
Source: YipitData US e-receipt panel. Wix and Squarespace cohort n=98,129; active panelist benchmark n=approximately 69,000. Period: July 1, 2025-June 30, 2026. Analysis conducted July 20, 2026.
Chart data
| Series | Times as likely to pay |
|---|---|
| Notion | 3.96× |
| Zoom | 3.37× |
| Dropbox | 3.34× |
| Canva | 2.83× |
| Etsy | 2.78× |
| 2.37× | |
| OpenAI / ChatGPT | 2.22× |
| Adobe | 2.02× |
| Shopify | 1.91× |
Which services were Wix and Squarespace subscribers more likely to pay for?
From July 2025 through June 2026, Wix and Squarespace subscribers were 3.96 times as likely to pay for Notion as our active panelists. They were 3.37 times as likely to pay for Zoom and 3.34 times as likely to pay for Dropbox, while Canva and Etsy reached 2.83 and 2.78 times. Their higher likelihood of paying for services across productivity, design, commerce, professional networking, and paid AI was not limited to one adjacent software category.
Assumptions & Methodologies
YipitData analyzed its US e-receipt panel on July 20, 2026. The cohort comprised 98,129 panelists who paid Wix or Squarespace from July 1, 2025, through June 30, 2026; panelists were present before July 1, 2025, and active from June 20 through July 20, 2026. Approximately 69,000 randomly selected active panelists formed the comparison group. Each multiple divides the cohort's payment rate by the comparison group's payment rate. Wix and Squarespace serve as a proxy for About.me because About.me had approximately 29 observed panelists. Vendor matching may miss purchases, and this proxy may skew more commercial than About.me. Figures are directional.