What else did AllTrails subscribers buy?
Share of U.S. e-receipt panelists whose latest AllTrails receipt indicated an active subscription and who bought from each company from July 2025 through June 2026.
Share of AllTrails subscribers
Source: YipitData U.S. e-receipt panel. The AllTrails cohort included several thousand panelists whose latest receipt indicated an active subscription; approximately 2,000 booked Airbnb and approximately 1,450 shopped at REI. Analysis conducted July 20, 2026.
Chart data
| Series | Share of AllTrails subscribers |
|---|---|
| Airbnb | 25.5% |
| REI | 18.1% |
| Strava | 8.2% |
| Garmin | 5.3% |
Which purchases stood out among AllTrails subscribers?
Airbnb had the broadest reach at 25.5%, followed by REI at 18.1%. Compared with our active panelists overall, Strava and Garmin payments were less common in absolute terms but more concentrated among AllTrails panelists. AllTrails panelists were roughly 20 times as likely to pay for Strava, 13 times as likely to buy from Garmin, 9.5 times as likely to shop at REI, and 5.3 times as likely to book Airbnb.
Assumptions & Methodologies
YipitData analyzed its U.S. e-receipt panel on July 20, 2026. The cohort included panelists whose latest AllTrails receipt from July 2024 through June 2026 indicated an active subscription and who participated in the panel throughout that period. Cross-shopping required at least one purchase from July 2025 through June 2026. Matches identify the merchant of record, so purchases through third-party retailers are not attributed to a brand. The comparison group was approximately 1.39 million active panelists and was not matched for income or activity level, which may explain part of the differences.