Most YouTube Premium subscribers had no observed Peacock subscription
Peacock billing relationship among current YouTube Premium video subscribers, February 18–August 18, 2026
Share of current YouTube Premium subscribers
Source: YipitData U.S. e-receipt panel. Current YouTube Premium video subscribers n=31,809. Peacock overlap included direct and validated third-party streaming billing. Music-only YouTube subscriptions were excluded.
Chart data
| Series | Share of current YouTube Premium subscribers |
|---|---|
| No observed Peacock subscription | 93.1% |
| Third-party-billed Peacock | 4.7% |
| Direct-billed Peacock | 2.2% |
Was Peacock overlap higher than among active panelists overall?
Yes. Peacock appeared for 6.9% of YouTube Premium subscribers, compared with 2.8% of 1.38 million active panelists, or about 2.5 times the rate. The relative difference shows a higher observed tendency to pay for both services, but it does not establish why subscribers held them or how either service affected the other.
How much of the overlap was billed directly by Peacock?
Of the 2,195 YouTube Premium subscribers with an observed Peacock subscription, 699 paid Peacock directly and 1,496 used a third-party billing channel. Those groups represented 2.2% and 4.7% of the full YouTube Premium cohort. Billing channel does not establish the price, margin, plan tier, or whether a subscriber will change services later.
Assumptions & Methodologies
We analyzed YipitData’s U.S. e-receipt panel from February 18–August 18, 2026. The cohort contained 31,809 current YouTube Premium video subscribers identified across direct, Apple, and Google Play billing; Music-only plans were excluded. Peacock was separated into direct and validated third-party streaming billing. Current meant the latest observed lifecycle signal indicated an active subscription. The benchmark contained 1.38 million active panelists. Silent, long-tenured, or annual subscriptions can be missed, making observed overlap a floor and no-Peacock share a ceiling. Email-level identities can split one person. Results do not predict adoption, cancellation, downgrade, pricing, or margin.