Dual customers were more likely to pay only Namecheap in the later window
Share of 1,161 U.S. card panel customers who paid both providers in August 2023–August 2024 and paid exactly one in August 2025–August 2026
Share of 2023–2024 dual customers
Source: YipitData U.S. credit and debit card panel. The fixed dual-customer cohort was measured after a full gap year; 320 later paid only Namecheap and 175 later paid only GoDaddy.
Chart data
| Series | Share of 2023–2024 dual customers |
|---|---|
| Later paid only Namecheap | 27.6% |
| Later paid only GoDaddy | 15.1% |
Did more of the original dual-customer cohort later pay Namecheap?
Yes. In August 2025–August 2026, 69.9% of the original dual-customer cohort paid Namecheap, compared with 57.5% who paid GoDaddy. These rates include customers who paid both providers as well as those who paid only one.
Did GoDaddy receive more spending from current dual customers?
Yes. Among 1,565 customers who paid both providers in August 2025–August 2026, median spending was $87.86 at GoDaddy and $48.17 at Namecheap; 62% spent more at GoDaddy. Current dual customers typically spent more at GoDaddy, even though the earlier cohort was more likely to pay only Namecheap in the later window.
Assumptions & Methodologies
We used YipitData’s U.S. credit and debit card panel. The fixed cohort included 1,161 customers who paid both Namecheap and GoDaddy from August 16, 2023–August 15, 2024, then observed payments from August 16, 2025–August 15, 2026 after a full gap year. “Paid only” means a payment to exactly one provider in the later window, not uninterrupted retention. Merchant charges do not reveal whether customers bought domains, hosting, or email, and multi-year registrations may fall outside the window. Dual customers are more engaged than either provider’s overall base, so the result does not establish product superiority.