Viator customers rebooked more often than GetYourGuide customers
Share of August 2024–July 2025 customers who rebooked in August 2025–July 2026
Share who booked the same platform the next year
Source: YipitData U.S. e-receipt panel. Viator n=7,476; GetYourGuide n=4,443. Cancellations and refunds were excluded. Results cover U.S. panelists, not each platform’s global customer base.
Chart data
| Series | Share who booked the same platform the next year |
|---|---|
| Viator | 24.4% |
| GetYourGuide | 18% |
Did the rebooking gap also appear one year earlier?
Yes. Among customers who booked in 2023–2024, 21.2% of 7,552 Viator customers booked Viator again in 2024–2025, compared with 15.2% of 4,195 GetYourGuide customers. The second independently measured cohort showed a similar directional gap, although neither comparison explains why customers returned.
Does this compare the platforms’ full global customer bases?
No. The panel covers U.S. residents and cannot represent either platform’s global customer base. Customers’ travel frequency and trip types may also differ between the two groups. The analysis counts observable bookings rather than booking value, and it does not measure customers using another email address or payment channel.
Assumptions & Methodologies
We analyzed YipitData’s U.S. e-receipt panel at the order level, excluding cancellations and refunds. The primary cohort booked Viator or GetYourGuide from August 2024–July 2025 and was followed from August 2025–July 2026 for another booking on the same platform. An earlier cohort used the prior two 12-month periods. Customer identity is based on observed email receipts. Results measure rebooking among U.S. panelists, not dollars, global retention, complete household activity, substitution, or causality.