Golf buyers over-index on travel and lodging
Penetration index among US golf-equipment buyers; 100 equals general-population parity
Penetration index (100 = general-population parity)
Source: YipitData US e-receipt panel. Active golf-equipment buyer cohort, n=3,886. Period: July 2025-June 2026. Analysis conducted July 20, 2026.
Chart data
| Series | Penetration index (100 = general-population parity) |
|---|---|
| National Car Rental | 860 |
| Hyatt | 661 |
| CLEAR (airport) | 626 |
| Marriott | 609 |
| HomeAway / Vrbo | 599 |
| Avis | 587 |
| Hertz | 581 |
Which hotels do golf-equipment buyers book?
From July 2025 through June 2026, 20.9% of active US golf-equipment buyers booked Marriott, 7.9% booked Hyatt, and 7.3% booked HomeAway or Vrbo.
How strongly do golf buyers over-index on travel brands?
Golf-equipment buyers indexed at 860 for National Car Rental, an Enterprise Mobility brand; 661 for Hyatt; 626 for CLEAR airport screening; 609 for Marriott; 599 for HomeAway or Vrbo; 587 for Avis; and 581 for Hertz. An index of 100 represents parity with the general population.
What does the travel signature mean for golf platforms?
The hotel, airport, and rental-car pattern indicates that golf-equipment buyers form a distinct travel audience in the measured period. Golf platforms can use the evidence to evaluate destination bundles, travel-brand partnerships, and trip-timed marketing without assuming the overlap itself proves which purchases belonged to the same trip.