Most NFL+ dual subscribers paid another service first
Share of 2,842 dual holders with panel history before mid-2022, grouped by whether the first observed paid signal came from NFL+ or ESPN, Fubo, Paramount+, or Peacock
Share of long-tenured dual holders
Source: YipitData U.S. e-receipt panel. ESPN, Fubo, Paramount+, or Peacock was first observed an average of 26.3 months before NFL+ among subscribers who paid another service first. First-observed dates are floors because earlier subscription history may fall outside panel coverage.
Chart data
| Series | Share of long-tenured dual holders |
|---|---|
| Broadcast partner first | 88.4% |
| NFL+ first or same time | 11.6% |
NFL+ subscribers were most likely to have ESPN receipts in the offseason
Likelihood that 4,855 NFL+ subscribers had an active ESPN, Fubo, Paramount+, or Peacock receipt from May 1–August 1, 2026 versus 1,030,347 established active panelists; 1.0× = equal likelihood
Likelihood versus established active panelists
Source: YipitData U.S. e-receipt panel. The NFL+ cohort used direct paid subscription signals. Annual, bundled, cable, app-store, and YouTube TV billing can be missed, so absolute service shares are floors and the relative comparison is more reliable.
Chart data
| Series | Likelihood versus established active panelists |
|---|---|
| ESPN | 8.5× |
| Fubo | 4.4× |
| Paramount+ | 4.2× |
| Peacock | 2.9× |
Assumptions & Methodologies
We analyzed our U.S. e-receipt panel. The 4,855-member NFL+ cohort had a direct paid signal from August 2024–February 2026; the benchmark comprised 1,030,347 established, active panelists. We divided each cohort’s May 1–August 1, 2026 service-receipt share by the benchmark share. The sequence analysis used 2,842 dual holders with panel tenure before mid-2022 and compared first-observed NFL+ and other-service paid signals. Direct NFL+ excludes app-store billing. Annual, bundled, cable, app-store, YouTube TV, and Amazon billing may be missed. First-observed dates are floors, and results are observational rather than causal.