ESPN had the highest relative subscription rate among NBA League Pass subscribers
2025–26 active subscription rate of the League Pass cohort divided by the general-panel rate; 1.0× = equal likelihood
Likelihood versus general panelists
Source: YipitData U.S. e-receipt panel. NBA League Pass subscribers n=2,236; general-panel benchmark n=62,112. Subscription presence measured November 1, 2025–April 15, 2026. Values are approximate. Amazon receipts do not isolate Prime Video.
Chart data
| Series | Likelihood versus general panelists |
|---|---|
| ESPN | ~10.3× |
| Peacock | ~4.8× |
| HBO Max | ~4.6× |
| Paramount+ | ~3.9× |
| Hulu | ~3.0× |
| Netflix | ~2.7× |
| Amazon | ~2.1× |
Did Peacock overlap rise specifically among League Pass subscribers?
No. Peacock subscription presence rose from 5.2% to 7.2% among League Pass subscribers between the 2024–25 and 2025–26 seasons, while the general-panel rate rose from 1.1% to 1.5%. The resulting relative likelihood remained nearly unchanged at ~4.71× and ~4.77×, indicating that Peacock overlap was already elevated before the later season rather than emerging as a cohort-specific surge.
Assumptions & Methodologies
We identified 2,236 established U.S. e-receipt panelists with an NBA League Pass subscription signal in October 2024–June 2025, then measured their active streaming subscriptions from November 1, 2025 through April 15, 2026. The benchmark was a deterministic sample of 62,112 panelists active across the same window. We divided each service’s League Pass-cohort subscription rate by its benchmark rate; 1.0× means equal likelihood. Subscription presence does not prove viewing. Amazon receipts blend retail and Prime membership, and the general-population benchmark may overstate absolute differences from sports fans.