Runna payers without paid Strava had less rival-fitness overlap
Share with a tracked Garmin, Apple Fitness+, Peloton, Oura, Ultrahuman, or WHOOP receipt, first-time Runna payers from 2023 Q1–2026 Q2
Share of Runna payer segment with a tracked rival receipt
Source: YipitData U.S. e-receipt panel. The same 1,572 established first-time Runna payers were followed throughout the analysis period; results describe observed receipts, not total subscribers.
Chart data
| Series | Share of Runna payer segment with a tracked rival receipt |
|---|---|
| Paid Strava before or with Runna | 66.7% |
| No paid Strava at Runna adoption | 49.3% |
How many Runna payers had not paid for Strava?
At the time of their first Runna payment, 60.2% of the 1,572-person cohort had no observed paid Strava subscription. Across the full sequence, 48.3% never showed a paid Strava receipt, while 11.9% first showed paid Strava after Runna. Free Strava use is not visible in receipt data.
Which tracked rival appeared most often among Runna payers without paid Strava?
Apple Fitness+ appeared most often, reaching 27.4% of Runna payers who had not paid for Strava. The broader 49.3% measure includes any observed payment to the tracked Garmin, Apple Fitness+, Peloton, Oura, Ultrahuman, or WHOOP set.
Assumptions & Methodologies
We analyzed YipitData’s U.S. e-receipt panel from 2023 Q1 through 2026 Q2. The same 1,572 established panelists were followed throughout the analysis period after a first observed Runna payment through Apple, Google, or Paddle. Paid Strava required a direct or app-store receipt naming Strava. Rival overlap required an observed Garmin, Apple Fitness+, Peloton, Oura, Ultrahuman, or WHOOP receipt. Sequence used first-observed dates. Free Strava use is invisible, email-level identities can miss overlap across inboxes, and receipt capture is incomplete. Results describe observed panelists and associations, not market totals or proof that Runna caused later Strava payments.