Canva and Adobe were usually kept when Animoto dual payers later kept only one tool
Share keeping the named rival among Animoto dual payers who later had payments to only one of the two tools
Share keeping Canva or Adobe
Source: YipitData U.S. Credit & Debit Panel, 2021–August 2026. Cohorts that later kept only one tool: Animoto–Canva n=234; Animoto–Adobe n=295. Results use the final observed 12-month payment status, not cancellation order.
Chart data
| Series | Share keeping Canva or Adobe |
|---|---|
| Kept Adobe over Animoto | 85.1% |
| Kept Canva over Animoto | 82.9% |
How common was Canva or Adobe among Animoto subscribers?
Of 1,512 all-time Animoto subscribers in the card panel, 784, or 51.9%, also paid Canva or Adobe. Canva appeared for 498 subscribers, or 32.9%, and Adobe for 557, or 36.8%. These overlap rates describe payments at any point in the observed history, not simultaneous software use.
Most Animoto lapsers made no tracked creative-software payment afterward
Creative-software status in the 12 months after the final Animoto charge among 338 subscribers whose last charge was August 2023–February 2025
Share of Animoto lapse cohort
Source: YipitData U.S. Credit & Debit Panel. A new competitor was present after the final Animoto charge and absent in the prior 12 months. Free and app-store-billed tools are not observed.
Chart data
| Series | Share of Animoto lapse cohort |
|---|---|
| No tracked creative-software payment | 61.2% |
| Kept a previously held tool | 26% |
| Newly paid a competitor | 12.7% |
Does no tracked payment mean that a lapser stopped making videos?
No. The card panel does not observe free plans or some app-store billing, including much of CapCut. The 61.2% result therefore means that no payment appeared at the tracked creative-software merchants; it does not show that the person stopped creating videos or stopped using free tools.
Assumptions & Methodologies
We analyzed YipitData’s U.S. Credit & Debit Panel from 2021–August 2026. Animoto and competitors used normalized merchant identities. A dual payer had at least one payment to Animoto and the named rival; keeping only one meant only one remained active in the trailing 12 months. The lapse cohort contained 338 subscribers whose final Animoto charge was August 2023–February 2025, providing at least 18 months of observation. A new competitor appeared after lapse but not in the prior year. Free and app-store-billed tools are invisible, and terminal payment status does not establish cancellation order, substitution, product use, or causation.