beIN SPORTS subscribers were most likely to also pay for DAZN
Likelihood of paying each sports service relative to 392,643 general streamers, Aug. 17, 2024–Aug. 17, 2026; 1.0× equals the benchmark
Likelihood relative to general streamers
Source: YipitData U.S. e-receipt panel. beIN SPORTS cohort n=254. Merchant-level identification undercounts some app-store subscriptions.
Chart data
| Series | Likelihood relative to general streamers |
|---|---|
| DAZN | 5.97× |
| ESPN+ | 1.38× |
| Fubo | 1.11× |
How often did beIN SPORTS subscribers also pay for DAZN?
DAZN appeared among 12.6% of the 254 beIN SPORTS subscribers, compared with 2.1% of the general-streamer benchmark. In the reverse direction, beIN SPORTS appeared among 0.39% of DAZN subscribers.
Were beIN SPORTS subscribers also more likely to pay for entertainment streaming?
No. Netflix appeared at 0.50× the benchmark rate among beIN SPORTS subscribers, while Hulu appeared at 0.30×. The same cohort was therefore more concentrated in the measured sports services without being uniformly heavier across streaming.
Assumptions & Methodologies
We analyzed YipitData’s U.S. e-receipt panel from August 17, 2024 through August 17, 2026. The cohort included 254 established, recently active panelists with a beIN SPORTS CONNECT signal from direct, app-store, Amazon, or carrier receipts naming beIN SPORTS. The benchmark contained 392,643 panelists paying at least one of eleven measured streaming services. Relative likelihood divides the cohort’s co-payment rate by the benchmark rate; 1.0× means the two groups had the same rate. Merchant-level identification undercounts some app-store subscriptions, and the beIN cohort is modest, so results are directional. The snapshot measures co-payment rather than sequence, simultaneous use, or substitution.