Avast lapsers and retained subscribers started rival antivirus at similar rates
Share starting a tracked rival antivirus from January 2025–June 2026, among established Avast subscribers active in 2024
Share starting a rival antivirus
Source: YipitData U.S. e-receipt panel. Avast lapsers n=964; retained Avast subscribers n=1,599. New rival starts required the first observed rival receipt to follow the last Avast payment.
Chart data
| Series | Share starting a rival antivirus |
|---|---|
| Avast lapsers | 4% |
| Retained Avast subscribers | 3.8% |
What paid antivirus did Avast lapsers hold afterward?
Among the 964 lapsers, 71.0% had no observed paid antivirus at any tracked competitor during the 18-month destination window. Another 25.0% already paid a rival before lapsing, while 4.0% first appeared at a rival afterward. This does not measure free antivirus or built-in operating-system protection.
Could missing panel activity explain the lack of rival receipts?
The lapsers remained active elsewhere in the panel: 98.1% had a non-Avast purchase during the destination window, with activity in ~16 of 18 months on average and a median of 337 observed orders. Their lack of rival antivirus receipts was therefore not simply a silent inbox.
Assumptions & Methodologies
We analyzed YipitData’s U.S. e-receipt panel. The cohort contained 2,563 established panelists with a paid direct-billed Avast receipt in 2024. Lapsers had no Avast paid receipt from January 2025–June 2026; retained subscribers did. A new rival start required a first-ever receipt from a tracked antivirus competitor after the last Avast payment. Free protection is invisible, app-store-billed Avast may be missed, and the absolute 4.0% estimate represents ~39 people. Results describe observed paid receipts and do not establish why a subscriber lapsed.