Weekly-only Smule payers commonly bought annual subscriptions at other apps
Share with a non-Smule annual app-store subscription, August 2024–August 2025
Share with an annual subscription elsewhere
Source: YipitData U.S. e-receipt panel. Weekly-only Smule payers n=436; monthly payers n=177; annual payers n=183. Cohorts were established before August 2023 and active in the panel.
Chart data
| Series | Share with an annual subscription elsewhere |
|---|---|
| Weekly-only Smule payers | 69% |
| Monthly Smule payers | 72.9% |
| Annual Smule payers | 74.3% |
Who counted as a weekly-only Smule payer?
The weekly-only cohort had at least one identifiable weekly Smule app-store receipt and no observed monthly or annual Smule plan. The comparison asks whether each group also had an Apple or Google receipt for an annual subscription at another app. The 5.3-point difference between weekly-only and annual Smule payers is small relative to the large difference in their Smule plan choices.
Does buying an annual subscription elsewhere prove a Smule payer will convert?
No. The result shows that many weekly-only Smule payers have made an annual commitment elsewhere; it does not show why they chose weekly Smule, whether an annual offer would convert them, or how long they remained subscribed. Monthly and annual Smule cohorts were also modest at roughly 180 users each.
Assumptions & Methodologies
We analyzed YipitData’s U.S. e-receipt panel for established Smule payers with identifiable Apple or Google plan text. Weekly-only payers had weekly receipts but no observed monthly or annual Smule plan. We measured whether each cohort had a non-Smule annual-duration app-store subscription from August 2024 through August 2025. Direct Smule web billing is largely invisible, annual duration can be missing from receipt text, and the monthly and annual cohorts are modest. The analysis measures observed purchases, not conversion likelihood, churn, or lifetime value.