More than half of SoundCloud Go+ subscribers also paid a primary music service
Share concurrently holding a primary music service in H1 2025, compared with primary-service cohorts holding another primary service
Share also paying a primary music service
Source: YipitData U.S. e-receipt panel. SoundCloud Go+ n=891; Spotify n=42,141; Apple Music n=69,932; YouTube Music n=43,000. Receipt capture is incomplete, so overlap rates are floors.
Chart data
| Series | Share also paying a primary music service |
|---|---|
| SoundCloud Go+ subscribers | 54.5% |
| YouTube Music subscribers | 24.9% |
| Spotify subscribers | 18.5% |
| Apple Music subscribers | 17.7% |
Which primary music services appeared most often with SoundCloud Go+?
Apple Music appeared for 33.2% of SoundCloud Go+ subscribers, followed by YouTube Music or YouTube Premium at 21.7% and Spotify at 11.6%. Amazon Music reached 3.1% and TIDAL reached 2.4%. Apple-billed subscriptions were better observed in this SoundCloud cohort than direct-billed Spotify, so the service mix is less reliable than the overall overlap rate.
SoundCloud continuation differed by 0.7 percentage points for subscribers with and without a primary music service
Share of the fixed H1 2025 SoundCloud Go+ cohort with any SoundCloud receipt in H1 2026, split by captured primary-service holding in H1 2025
Share with a later SoundCloud receipt
Source: YipitData U.S. e-receipt panel. With a primary service n=486; without one n=405. The 0.7-point gap was smaller than the ~3.4-point standard error. Incomplete receipt capture lowers both continuation rates.
Chart data
| Series | Share with a later SoundCloud receipt |
|---|---|
| With a primary music service | 48.8% |
| Without a captured primary service | 48.1% |
Assumptions & Methodologies
We analyzed our U.S. e-receipt panel for 891 established, still-active panelists with a SoundCloud Go+ receipt in H1 2025. Primary music services were Spotify, Apple Music, YouTube Music or YouTube Premium, Amazon Music, and TIDAL. Overlap required a receipt in the same H1 2025 window and does not establish sequence. Continuation required any SoundCloud receipt in H1 2026. Incomplete receipt capture makes both measures floors. Apple-billed services are better observed for iOS users than direct-billed Spotify, and some subscribers classified without a primary service may hold one through an unconnected inbox.