Most Ubisoft+ churners already had and later kept a rival gaming plan
Share of 608 Ubisoft+ churners with observed Xbox Game Pass or PlayStation Plus, based on plan timing before the Ubisoft+ start and one month after cancellation
Share of Ubisoft+ churners with a rival plan
Source: YipitData U.S. e-receipt panel. Ubisoft+ churners with observed Xbox Game Pass or PlayStation Plus n=608; cancellations before May 2026 with at least 100 days of follow-up. Data through Jun. 2026. Rival receipts are a lower bound; results describe sequence and persistence, not causal substitution.
Chart data
| Series | Share of Ubisoft+ churners with a rival plan |
|---|---|
| Rival plan pre-dated Ubisoft+ | 88.2% |
| Rival plan held one month after cancellation | 78.3% |
Ubisoft+ subscribers were more likely than Ubisoft game buyers to hold a rival gaming plan
Share of established direct-Ubisoft customers with an active Xbox Game Pass, PlayStation Plus, or EA Play receipt, Jun. 2024–Jun. 2026
Share holding a named rival gaming plan
Source: YipitData U.S. e-receipt panel. Ubisoft+ subscribers n=858; Ubisoft à-la-carte buyers n=3,756. Rival holding is a receipt-detected lower bound. Both cohorts were established, still-active panelists observed from Jun. 2024–Jun. 2026.
Chart data
| Series | Share holding a named rival gaming plan |
|---|---|
| Ubisoft+ subscribers | 64.9% |
| Ubisoft game buyers | 46.1% |
How long did the observed Ubisoft+ subscriptions last?
Among 850 Ubisoft+ subscribers with a clean start-to-cancellation sequence, the median time to cancellation was 53 days, and 58% canceled within two months. The sample excludes subscriptions without a fully observed cancellation, so it describes completed subscription stints rather than all active Ubisoft+ subscribers.
Assumptions & Methodologies
We analyzed YipitData’s U.S. e-receipt panel from Jun. 2024–Jun. 2026. The Ubisoft+ cohort included 858 established, still-active panelists with Ubisoft+, Rainbow Six, or Rocksmith+ subscription signals; the comparison cohort included 3,756 direct Ubisoft Store game buyers with no subscription signal. Rival plans were Microsoft-billed Xbox Game Pass, Sony-billed PlayStation Plus, and EA Play. The sequence analysis used 850 Ubisoft+ subscribers with clean start-to-cancellation histories and cancellations before May 2026, providing at least 100 days of follow-up; 608 held Xbox Game Pass or PlayStation Plus. Receipt capture makes rival-holding rates a lower bound, and subscriptions acquired only through platform bundles are out of scope. Results describe panel-observed sequence and persistence, not causal substitution, market totals, whether the same subscribers return for later launches, or whether different pricing would improve retention.