IDrive customers paid Dropbox far more often than card panelists overall
Share with a Dropbox card payment in 2025
Share also paying Dropbox
Source: YipitData U.S. Credit & Debit Panel. IDrive n=3,017; Backblaze n=3,507; full-panel benchmark n=4.34 million. Direct card billing only; app-store and free cloud-storage relationships are not observed.
Chart data
| Series | Share also paying Dropbox |
|---|---|
| Backblaze customers | 12.3% |
| IDrive customers | 7.8% |
| All card panelists | 0.99% |
How often did IDrive customers also pay Backblaze?
Only 27 customers paid both IDrive and Backblaze in 2025, equal to 0.9% of IDrive customers and 0.77% of Backblaze customers. The small count shows that two paid backup brands rarely appeared in the same observed card wallet, but it does not capture free storage or plans billed through Apple, Google, or Microsoft.
Did customers whose IDrive payments stopped begin paying competitors more often?
Among 3,012 customers who paid IDrive in 2024, 393 had no IDrive charge in 2025. Of that stopped-payment group, 9.2% paid Dropbox or Backblaze in 2025, compared with 8.3% of 2,619 retained customers. Seven paid Backblaze, while 49 returned to IDrive from January–August 2026. The return window is partial, and the comparison does not reveal free or umbrella-billed storage.
Does the overlap prove Dropbox replaced IDrive?
No. The main comparison measures both payments during 2025 and does not establish which relationship came first or how each service was used. iCloud, Google One, and OneDrive cannot be separated from broader Apple, Google, and Microsoft billing in this card analysis, so the measured cloud-storage wallet is incomplete.
Assumptions & Methodologies
We analyzed YipitData’s U.S. Credit & Debit Panel. IDrive customers had a normalized IDrive merchant payment of $1–$600; the cap excluded likely business and IDrive e2 charges. The main comparison used 2025 payments for IDrive, Dropbox, and Backblaze. The follow-up tracked 3,012 2024 IDrive customers through 2025 and treated no 2025 charge as a payment stop. Direct card billing misses app-store subscriptions, free plans, and iCloud, Google One, or OneDrive hidden within umbrella merchants. Small competitor cells are estimates. Co-payment and later payment status do not establish sequence, switching, use, or causality.