Figma subscribers were twice as likely as Adobe subscribers to also pay Canva
Share also paying Canva among individually billed Figma and Adobe subscribers versus 1.39 million active panelists, Aug. 2025–Aug. 2026
Share also paying Canva
Source: YipitData U.S. e-receipt panel. Figma subscribers n=4,717; Adobe subscribers n=74,607; Canva subscribers n=29,724; active-panel benchmark n=1.39 million. Individual or self-serve billing only; enterprise invoiced seats are not observed.
Chart data
| Series | Share also paying Canva |
|---|---|
| Figma subscribers | 14.5% |
| Adobe subscribers | 7.2% |
| Active panelists | 2.1% |
How did Canva compare with Adobe inside Figma subscribers’ wallets?
Figma subscribers also paid Adobe at 23.2%, above the 14.5% who paid Canva. Because Adobe’s panel-wide rate was higher, Figma subscribers were 4.3 times as likely as active panelists to pay Adobe but 6.9 times as likely to pay Canva. These relative likelihoods describe co-holding, not which service came first or whether one replaced another.
Assumptions & Methodologies
We analyzed YipitData’s U.S. e-receipt panel from Aug. 2025–Aug. 2026. The active panel contained 1.39 million users, including 4,717 direct-billed Figma subscribers, 74,607 Adobe subscribers, and 29,724 Canva subscribers. Merchant receipts capture individual or self-serve subscriptions, not enterprise-invoiced seats. Adobe is a broad merchant bucket that includes Creative Cloud, Acrobat, and other products. Relative likelihood divides a cohort’s co-subscription rate by the active-panel rate. Framer and Sketch were below reportable sample sizes and are not evaluated. Results describe observed co-holding among individually billed subscribers, not adoption sequence, substitution, churn, causation, or enterprise behavior.