Most BetterMe subscribers with a later GLP-1-related receipt had already stopped showing BetterMe receipts
Timing of the first observed GLP-1-related receipt relative to the last BetterMe receipt among 108 sequenced subscribers, 2021–2026
Share of sequenced BetterMe subscribers
Source: YipitData U.S. e-receipt panel. Clean sequence cohort n=108; GLP-1 receipt capture is a floor and the cohort is directional.
Chart data
| Series | Share of sequenced BetterMe subscribers |
|---|---|
| BetterMe receipts stopped 12–24 months before | 33.3% |
| BetterMe receipts stopped 24+ months before | 25.9% |
| Still paying at first GLP-1-related receipt | 16.7% |
| BetterMe receipts stopped 6–12 months before | 14.8% |
| BetterMe receipts stopped 1–6 months before | 9.3% |
How long after the last BetterMe receipt did the first GLP-1-related receipt appear?
The median gap was 431 days, or about 14 months, among BetterMe subscribers whose first GLP-1-related receipt followed their first BetterMe receipt. Only 13% showed another BetterMe payment after the GLP-1-related receipt.
How common were GLP-1-related receipts among BetterMe subscribers?
A GLP-1 drug or weight-loss telehealth receipt appeared among 3.42% of 3,689 BetterMe weight-loss subscribers, versus 1.35% of the general panel, or 2.53× the benchmark rate. Named-drug receipts alone appeared at 1.00% versus 0.27%, or 3.70×.
Assumptions & Methodologies
We analyzed our U.S. e-receipt panel from 2021 through 2026. BetterMe subscribers had Apple or Google receipts naming its weight-loss products. GLP-1-related receipts named Zepbound, Wegovy, Ozempic, Mounjaro, semaglutide, or tirzepatide; the broader measure also included Hims and Ro telehealth billers and is less specific. The sequence required the first GLP-1-related receipt on or after the first BetterMe receipt, and timing used the last BetterMe receipt. App-store receipts do not always show explicit cancellation, insurance-paid pharmacy fills are undercaptured, and the 108-person cohort is directional. The analysis establishes order, not that GLP-1 use caused BetterMe payments to stop.