MyFitnessPal subscribers with a new GLP-1 receipt renewed less often
12-month MyFitnessPal renewal among established subscribers active August 2024–August 2025, by observed GLP-1 status
Share renewing MyFitnessPal within 12 months
Source: YipitData U.S. e-receipt panel. Subscribers with a new named GLP-1 receipt n=63; comparison subscribers with no observed GLP-1 receipt n=4,331. Named-drug receipt coverage is incomplete.
Chart data
| Series | Share renewing MyFitnessPal within 12 months |
|---|---|
| New named GLP-1 receipt | 34.9% |
| No observed GLP-1 | 63.2% |
How common were observed GLP-1 receipts among MyFitnessPal subscribers?
Named GLP-1 receipts appeared among 0.76% of 17,678 established MyFitnessPal subscribers, compared with 0.21% of 1,322,527 active panelists. MyFitnessPal subscribers were therefore 3.6 times as likely to have an observed named-drug receipt, although incomplete receipt coverage makes both rates floors.
When did new GLP-1 receipts appear relative to the MyFitnessPal subscription?
Among 184 subscribers with both signals, 134, or 73%, first showed a named GLP-1 receipt after their MyFitnessPal subscription began. That sequence establishes timing, but it does not show that GLP-1 use caused lower renewal.
Assumptions & Methodologies
We analyzed YipitData’s U.S. e-receipt panel. MyFitnessPal subscribers were established panelists with Apple or Google receipts naming Premium or Premium+. The new-receipt group first showed a named GLP-1 receipt from August 2024–August 2025 and had a full 12-month forward window; comparison subscribers were active in the same period, had no observed GLP-1 receipt, and used a comparable anchor date. Renewal was inferred from later app-store receipt continuity. The new-receipt cohort was small (n=63), named-drug receipt capture is incomplete, and the association does not establish that GLP-1 use caused lower renewal.