TripIt Pro lapsers booked more flights after paid coverage ended
Average observed airline and online-travel-agency bookings per lapser, n=118
Average observed flight bookings per customer
Source: YipitData U.S. e-receipt panel. The pre period is each customer’s final paid year; the post period is the first fully lapsed year. Flight receipts do not capture every trip.
Chart data
| Series | Average observed flight bookings per customer |
|---|---|
| First fully lapsed year | 6.3 bookings |
| Final paid year | 5.4 bookings |
Did frequent flyers keep flying after TripIt Pro coverage ended?
Among 47 lapsers with frequent observed flying in their final paid year, 87.2% still had a flight booking in the first fully lapsed year and 74.5% remained frequent flyers. They averaged 13.8 bookings in that post-coverage year. These receipts show continued travel activity, not whether customers still used TripIt’s free features.
Does a missing renewal prove the customer canceled TripIt Pro?
No. The analysis inferred the end of annual paid coverage from the last observed app-store receipt. Some customers may have switched to employer-provided access, direct billing, another inbox, or a free TripIt plan. Airline and online-travel-agency receipts also miss some flights, so the booking totals are not complete travel histories.
Assumptions & Methodologies
We analyzed 118 U.S. e-receipt panelists with observed annual TripIt Pro app-store payments near $48.99 and a fully observable year before and after paid coverage ended. The end date was the last receipt plus 365 days; the pre period was the final paid year and the post period was the first fully lapsed year. Flight activity used airline and online-travel-agency receipts. Missing renewals can reflect direct or employer billing, another inbox, or incomplete capture, and flight receipts do not show every trip.