Canva subscribers paid for ChatGPT at nearly twice the Adobe-subscriber rate
Share of continuously observed creative-software subscribers with a standalone paid ChatGPT plan in the 12 months ended August 17, 2026
Share also paying for ChatGPT
Source: YipitData U.S. e-receipt panel. Canva subscribers n=21,432; Adobe subscribers n=46,018. ChatGPT app-store billing is undercounted, so both overlap rates are floors.
Chart data
| Series | Share also paying for ChatGPT |
|---|---|
| Canva subscribers | 10.2% |
| Adobe subscribers | 5.5% |
How did paid ChatGPT overlap change among Canva subscribers?
Paid ChatGPT overlap among Canva subscribers rose from 6.1% in 2023 to 9.0% in 2025 and 10.2% in the 12 months ended August 17, 2026. Adobe subscribers also rose from 3.1% to 4.7% and 5.5%, leaving Canva’s rate at roughly 1.8 times Adobe’s across the measured periods.
Canva subscribers who already paid for ChatGPT retained Canva more often
Share of H1 2025 Canva subscribers with a later Canva receipt from July 2025–August 2026, grouped by paid ChatGPT status before July 1, 2025
Share with a later Canva receipt
Source: YipitData U.S. e-receipt panel. Canva subscribers with prior paid ChatGPT n=2,491; subscribers without paid ChatGPT n=15,108. Retention means any later Canva receipt and does not distinguish plan changes.
Chart data
| Series | Share with a later Canva receipt |
|---|---|
| Already paid for ChatGPT | 76.2% |
| Did not pay for ChatGPT | 65.1% |
Assumptions & Methodologies
We analyzed U.S. e-receipt panelists who remained observable throughout the comparison period and had direct Canva subscription receipts and paid ChatGPT plan signals; OpenAI API and verification emails were excluded. Overlap was measured in 12-month windows, with Adobe subscribers as a benchmark. The retention cohort comprised H1 2025 subscribers, classified by ChatGPT status before July 1 and checked for a Canva receipt from July 2025–August 2026. App-store billing is undercounted, so overlap is a floor. Retention captures renewal, not plan changes. ChatGPT holders may be heavier users, so the retention gap is associational, not causal or proof of monetization potential.