ViX’s 2025 Club World Cup sign-ups canceled more often within six months
Cumulative observed cancellation among first-time ViX Premium sign-ups, compared at equal tenure
Share canceled within six months
Source: YipitData U.S. e-receipt panel. June–July 2025 Club World Cup cohort n=773; September–December 2025 comparison cohort n=938. Cancellations without an observed ViX cancellation or expiry receipt are missed, so actual rates may be higher.
Chart data
| Series | Share canceled within six months |
|---|---|
| June–July 2025 event sign-ups | 18.6% |
| September–December 2025 sign-ups | 12.3% |
When did the cancellation gap first appear?
Within three months, 12.7% of the June–July event cohort had an observed cancellation, compared with 8.3% of the September–December cohort. Measuring both groups by time since sign-up controls for subscription tenure, but their different calendar periods and likely audience mix can still affect the comparison.
How often did each cohort also have a DAZN receipt?
Within 90 days before or after the ViX sign-up, 14.7% of the event cohort had an observed DAZN receipt, versus 7.4% of the later cohort. The result shows concurrent receipt activity, not whether the DAZN access was paid, whether either service was watched, or whether one subscription caused the other to be canceled.
Did the event cohort have a different broader streaming mix?
A tracked sports or live-TV service appeared for 27.4% of the event cohort and 23.5% of the later cohort. A general streaming service appeared for 27.9% and 32.4%, respectively. These direct-billing comparisons suggest a more sports-oriented paid wallet for the event cohort, but app-store-billed services are undercounted.
Assumptions & Methodologies
We analyzed YipitData’s U.S. e-receipt panel. The event cohort was 773 panelists with a first observed ViX Premium welcome receipt in June–July 2025; the comparison was 938 first-time September–December sign-ups. Cancellation required an observed ViX cancellation or expiry receipt within six months. External streaming overlap required a receipt from the service within 90 days before or after sign-up. Cohorts used the same ViX receipt template and eligibility rules, but calendar season, demographics, and unobserved app-store billing can differ. Cancellation signals are incomplete, and the analysis does not establish event, price, content, or competitor causality.