Net-a-Porter captured twice as much tracked luxury spending from returning buyers as Farfetch
Retailer’s share of tracked luxury and premium spending among customers who bought there in 2023 and again in Aug. 2025–Jul. 2026
Retailer share of returning buyers’ tracked luxury spending
Source: YipitData U.S. Credit & Debit Panel. Returning pure-play buyers: Net-a-Porter n=563, Farfetch n=404, Mytheresa n=250. Tracked spending excludes SSENSE and brand-direct purchases.
Chart data
| Series | Retailer share of returning buyers’ tracked luxury spending |
|---|---|
| Net-a-Porter | 32.1% |
| Mytheresa | 18.9% |
| Farfetch | 15.3% |
How often did returning Farfetch buyers spend more at one rival?
Among 616 U.S. Farfetch buyers who returned by July 2026, 73.2% spent more at a single tracked rival than at Farfetch during the trailing year. Farfetch captured 12.6% of that cohort’s pooled tracked luxury spending and 10.8% at the median.
How many of Farfetch’s 2023 buyers returned by 2025–July 2026?
Of 3,092 U.S. Farfetch buyers in 2023, 616 returned and 2,476, or 80.1%, did not. Among the non-returning group, 99.8% still had a transaction elsewhere in the panel, indicating that the observed lapse was not primarily panel attrition.
Assumptions & Methodologies
We analyzed our U.S. Credit & Debit Panel. Returning cohorts bought the retailer in 2023 and again from August 2025–July 2026. Tracked luxury share equals that retailer’s pooled spending divided by spending across Farfetch, Net-a-Porter, Mytheresa, YOOX, The Outnet, Moda Operandi, Mr Porter, Saks, Neiman Marcus, Bergdorf Goodman, The RealReal, Vestiaire Collective, Revolve, FWRD, and Shopbop. We applied the same method to each peer and excluded outliers. The concurrent measure does not establish sequence or substitution. SSENSE, brand-direct, and off-panel spending are absent, while department stores include in-store purchases. Results are U.S.-only and do not represent Farfetch globally.