Fewer New York Times churners had another paid-news subscription later
Share with a Wall Street Journal, Washington Post, or The Atlantic receipt in Jul.–Dec. 2024 and Mar.–Aug. 2026, 7–14 months after the 2025 cancellations
Share with another paid-news subscription
Source: YipitData U.S. e-receipt panel. Direct-billed New York Times churners n=662; retained subscribers n=6,637. Earlier window: July–December 2024. Later window: March–August 2026. Individual publication estimates are suggestive rather than precise.
Chart data
| Series | Share with another paid-news subscription |
|---|---|
| Retained — earlier window | 10.4% |
| Churned — before cancellation | 10% |
| Retained — later window | 10% |
| Churned — after cancellation | 5.6% |
Which other paid-news subscriptions did The New York Times churners hold later?
From March through August 2026, 2.1% of churners had a Wall Street Journal receipt, 2.3% had a Washington Post receipt, and 1.4% had a receipt for The Atlantic. The corresponding rates among retained subscribers were 3.9%, 3.9%, and 3.4%. The individual publication samples are modest, but all three point in the same direction as the combined decline.
The New York Times churners and retained subscribers had the same entertainment-subscription rate
Share with at least one measured entertainment or audio subscription from March–August 2026
Share with an entertainment subscription
Source: YipitData U.S. e-receipt panel. Direct-billed New York Times churners n=662; retained subscribers n=6,637. Netflix, Disney+, and Audible rates were also similar between cohorts. Receipt-capture changes affect both cohorts.
Chart data
| Series | Share with an entertainment subscription |
|---|---|
| Churned subscribers | 54.2% |
| Retained subscribers | 54.2% |
Assumptions & Methodologies
We analyzed 662 established U.S. e-receipt panelists with a direct-billed New York Times cancellation from January–August 2025, a prior paid signal, and no later reactivation, versus 6,637 direct-billed subscribers active from September 2025 onward with no cancellation. External subscriptions were measured in March–August 2026, seven to 14 months after churn; the earlier comparison used July–December 2024. Free newsletters and print-delivery suspensions were excluded. Apple- and Google-billed relationships were not used to define churn. Changing receipt frequency can affect comparisons over time, so same-period comparisons between churners and retained subscribers are more reliable. The analysis does not establish why subscribers canceled.