The New York Times dominates WSJ co-subscription
Share of established Wall Street Journal subscribers with another active news subscription
Share of Wall Street Journal subscribers
Source: YipitData US e-receipt panel. Established Wall Street Journal subscriber cohort, n=4,232. Period: July 2025-June 2026. Analysis conducted July 20, 2026.
Chart data
| Series | Share of Wall Street Journal subscribers |
|---|---|
| The New York Times | 22.3% |
| The Washington Post | 8.1% |
| Bloomberg | 2.8% |
| The Economist | 2.2% |
| Financial Times | 2.1% |
Which second news subscription is most common among WSJ readers?
The New York Times was the most common second subscription: 22.3% of established Wall Street Journal subscribers also held an active New York Times subscription from July 2025 through June 2026.
How does NYT overlap compare with other publishers?
New York Times overlap was nearly three times The Washington Post at 8.1% and roughly eight times the dedicated financial-news peers in the comparison: Bloomberg at 2.8%, The Economist at 2.2%, and Financial Times at 2.1%.
What does the subscription pattern mean for financial news?
The measured pattern suggests that established Wall Street Journal subscribers more often pair business news with a broad general-interest publication than with another dedicated financial title. Publishers can use that finding to test daily-habit features, bundles, and positioning while recognizing that co-subscription does not reveal the reason each title was purchased.