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  • Age of Learning

10.2% of People Who Paid for ABCmouse Also Paid for Lingokids

Among 974 U.S. e-receipt panelists who paid for ABCmouse from August 2025 through July 20, 2026, 10.2% also paid for Lingokids.

Which learning apps did ABCmouse payers also pay for?

Share of 974 U.S. e-receipt panelists who paid for ABCmouse from August 2025 through July 20, 2026.

Source: YipitData U.S. e-receipt panel. Reading Eggs was reported as less than 1%, while HOMER was reported as roughly 1%. Both bars are displayed at ~1% for visual comparison. Analysis conducted July 20, 2026.

Chart data

Which learning apps did ABCmouse payers also pay for?
SeriesShare of ABCmouse payers
Lingokids10.2%
HOMER~1%
Reading Eggs~1%

How did Lingokids compare with other learning apps?

Among panelists who paid for ABCmouse, Lingokids was more common than Reading Eggs or HOMER. From August 2025 through July 20, 2026, 10.2% of 974 U.S. panelists who paid for ABCmouse also paid for Lingokids, while less than 1% paid for Reading Eggs and roughly 1% paid for HOMER. Among 333 panelists whose ABCmouse receipt said canceled, ended, or expired from July 2024 through July 20, 2026, 7.2% also paid for Lingokids. That estimate is based on 24 Lingokids payers and is less stable; their Lingokids payment may have occurred before or after the ABCmouse receipt.

Assumptions & Methodologies

YipitData analyzed its U.S. e-receipt panel on July 20, 2026. The full group included 974 panelists who paid for ABCmouse from August 2025 through July 20, 2026; 99 also paid for Lingokids. The smaller group included 333 panelists whose ABCmouse receipts said canceled, ended, or expired from July 2024 through July 20, 2026; 24 also paid for Lingokids. A panelist counted as paying for another app when a payment appeared anywhere in the applicable period. Email-receipt coverage may miss app-store purchases from unlinked inboxes.

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Ask a follow-up question

Take this research one step further with YipitData.

How do age and income compare between ABCmouse-only payers and those who also paid for Lingokids?

Which learning apps did panelists pay for after an ABCmouse receipt said canceled, ended, or expired?

Which streaming, toy, and retail brands were most common among ABCmouse payers?

Data sources

Email Receipt PanelDigital purchases and subscription behavior