What else were dating-app payers more likely to pay for?
Each bar shows how many times as likely dating-app payers were to pay as other active panelists; 1.0× means equal likelihood. Categories are ordered from the largest multiple to the smallest based on payment receipts from July 2025 through June 2026.
Times as likely to pay as other active panelists
Source: YipitData U.S. e-receipt panel. Dating-app group: 16,365 panelists with a receipt showing a payment for Tinder, Bumble, or Grindr. Comparison group: 912,430 other active panelists with at least 24 orders recorded in the receipt panel. Each ratio divides the dating-app group's payment share by the comparison group's share and is rounded to one decimal. Analysis conducted July 20, 2026.
Chart data
| Series | Times as likely to pay as other active panelists |
|---|---|
| ChatGPT/OpenAI | 3.6× |
| Paid music | 2.4× |
| Delivery or rideshare | 1.7× |
| Streaming video | 1.4× |
How did dating-app payers compare with other active panelists?
Dating-app payers were 3.6 times as likely as other active panelists to pay for ChatGPT/OpenAI, the largest of the four comparisons. Delivery or rideshare and streaming video were the two most common categories in both groups. Paid music reached 38.6% of dating-app payers versus 16.0% of other active panelists.
Assumptions & Methodologies
YipitData analyzed its U.S. e-receipt panel on July 20, 2026. The dating-app cohort included 16,365 panelists with a Tinder, Bumble, or Grindr payment receipt from July 2025 through June 2026. The comparison group included 912,430 active panelists with at least 24 recorded orders during the same period and excluded the dating-app cohort. A category counted when a panelist had at least one payment receipt. Each multiple divides the dating-app cohort's share by the comparison group's share and rounds to one decimal. Differences may partly reflect age mix and overall online purchasing activity; the analysis did not adjust for age.