Where lapsed Tinder subscribers go next
Destination in July 2025-June 2026 among subscribers who paid for Tinder in July 2024-June 2025 and then stopped
Share of lapsed Tinder subscribers
Source: YipitData US e-receipt panel. Cohort of 6,089 lapsed Tinder subscribers. Supplied values may reflect rounding. Analysis conducted July 20, 2026.
Chart data
| Series | Share of lapsed Tinder subscribers |
|---|---|
| Left paid dating entirely | 90.3% |
| Switched to Bumble | 7.1% |
| Switched to Grindr | 2.9% |
What happens after Tinder subscribers stop paying?
Among 6,089 US subscribers who paid for Tinder from July 2024 through June 2025 but stopped from July 2025 through June 2026, 90.3% bought no competing paid dating app in the following year.
Which paid dating apps gained lapsed Tinder subscribers?
Only 7.1% of the lapsed Tinder cohort appeared at Bumble and 2.9% appeared at Grindr. The supplied values show that switching to a named rival was much less common than leaving paid dating entirely.
What does category exit mean for subscription retention?
The observed pattern makes disengagement a larger measured risk than direct paid-app switching. Mobile subscription businesses can use that distinction to test win-back, pause, and reactivation programs rather than focusing retention only on competitor offers.