Most direct Starz cancelers who already had another streamer kept one after canceling Starz
Share of approximately 1,108 direct Starz cancelers with another streaming receipt in the 90 days before cancellation, measured during the 90 days after
Share of prior other-streaming holders
Source: YipitData U.S. e-receipt panel. The full July 2025–April 2026 direct-canceler cohort included 1,819 panelists with no later Starz reactivation. Missing receipts make the 73.2% persistence rate a floor and the 26.8% no-longer-observed rate an upper bound.
Chart data
| Series | Share of prior other-streaming holders |
|---|---|
| Kept at least one other streamer | 73.2% |
| No other streamer observed afterward | 26.8% |
Which streaming services did former Starz subscribers still hold?
From March–August 2026, Netflix appeared for 33.7% of the full direct-canceler cohort, followed by Disney+ at 9.7%, Peacock at 8.5%, Hulu at 7.5%, Max at 4.7%, and Paramount+ at 4.5%. The cohort also held Philo, AMC+, and BritBox at smaller volumes. These are current co-holdings, not evidence that any service replaced Starz.
Assumptions & Methodologies
We analyzed established U.S. e-receipt panelists with a prior direct Starz signal and a terminal cancellation from July 2025–April 2026, no later reactivation, and at least 90 days of follow-up (n=1,819). Another streamer meant a non-Starz subscription receipt in fixed 90-day windows before and after cancellation across direct and third-party billing. The persistence measure used the approximately 1,108 cancelers with another service before cancellation. Current wallet shares used March–August 2026 and a 29,869-person active-panel benchmark. Missing receipts can understate persistence, app-store-billed Starz cancelers are excluded, and co-holding does not establish switching, substitution, or why subscribers canceled.