Nearly half of Cleo users observed through Venmo or Square receipts also used Chime or Dave
Share of 399 Cleo subscription or advance users with a receipt from each financial app, Aug. 1, 2025–Aug. 17, 2026
Share of Cleo users observed through Venmo or Square receipts
Source: YipitData U.S. e-receipt panel. Cleo was identified through Venmo and Square receipt subjects, so the cohort is a partially captured subset.
Chart data
| Series | Share of Cleo users observed through Venmo or Square receipts |
|---|---|
| Chime | 46.1% |
| Dave | 45.6% |
How often were Cleo and Dave active in the same month?
Among 182 Cleo users observed through Venmo or Square receipts who also used Dave, 83.0% had at least one calendar month with activity at both. Dave was active in more months for 92.9% of the overlap group, averaging 9.3 active months versus 1.9 for the partially observed Cleo receipt activity.
How many other tracked cash-advance apps did these Cleo users hold?
Among Cleo users observed through Venmo or Square receipts, 59.1% used at least one of Dave, Albert, MoneyLion, or Empower, and 31.9% used two or more. EarnIn and Brigit were not cleanly captured and are excluded.
Assumptions & Methodologies
We analyzed our U.S. e-receipt panel from August 1, 2025–August 17, 2026. Cleo activity came from Venmo and Square receipt subjects naming Cleo AI, a subscription, salary advance, or Advance+; unrelated Cleo names were excluded. Chime, Dave, Albert, MoneyLion, and Empower used clean merchant entities. The cohort contains 399 users with identifiable Venmo or Square receipts, undercounting Cleo’s full base and active months; it may not represent all users. Competitors were counted identically. Overlap and same-month activity do not establish which service started first, which was primary, or whether one replaced another.