Most overlapping gift users paid an AI rival before receiving Perplexity Pro
Order of the first paid ChatGPT or Claude receipt and the Perplexity Pro gift among 2,423 overlapping U.S. panelists, June 2024–August 2026
Share of overlapping gifted-Pro users
Source: YipitData U.S. e-receipt panel. Gifted means an observed no-charge Perplexity Pro upgrade; the promotion source was not identifiable. Gifted users with a paid ChatGPT or Claude receipt n=2,423; 1,449 had the competitor first, 966 had Perplexity first, and eight had both on the same day.
Chart data
| Series | Share of overlapping gifted-Pro users |
|---|---|
| Paid competitor first | 59.8% |
| Perplexity Pro gift first | 39.9% |
How common was paid ChatGPT or Claude overlap among Perplexity Pro users?
Among 6,606 gifted Perplexity Pro users, 35.4% also paid for ChatGPT or Claude. The rate was 40.7% among 3,902 self-paid Perplexity Pro users. In the reverse direction, 3.8% of 49,027 paid ChatGPT subscribers and 9.1% of 29,025 paid Claude subscribers also appeared in a gifted or paid Perplexity cohort.
More than one-third of Perplexity Pro users also paid for ChatGPT or Claude
Share of Perplexity Pro cohorts with a direct paid ChatGPT or Claude receipt, June 2024–August 2026
Share also paying for ChatGPT or Claude
Source: YipitData U.S. e-receipt panel. Gifted Perplexity Pro users n=6,606; self-paid Perplexity Pro users n=3,902. Same-email matching and direct billing make these overlap rates floors.
Chart data
| Series | Share also paying for ChatGPT or Claude |
|---|---|
| Gifted Perplexity Pro users | 35.4% |
| Self-paid Perplexity Pro users | 40.7% |
Assumptions & Methodologies
We analyzed our U.S. e-receipt panel from June 2024–August 2026. Gifted Perplexity Pro used a no-charge upgrade subject; self-paid users used join, upgrade, or welcome subjects. ChatGPT and Claude cohorts excluded developer invoices. Overlap required the same panel identity, so different email addresses and app-store billing make rates floors. Sequence compared first competitor-payment and Perplexity-gift dates among 2,423 overlapping gift users; eight were same-day. The gift signal may mix promotion sources and some self-initiated upgrades, while changing paid templates make the self-paid cohort directional. Free-year conversion was not yet observable. Results are panel observations, not market totals.