Greenlight families stood farther above the matched rate for Life360 than for identity protection
Share with a tracked subscription in the trailing 12 months; matched rates reflect income and number of children
Share with a tracked subscription
Source: YipitData U.S. e-receipt panel. Greenlight cohort n=1,916; Life360 holders n=174; LifeLock or Norton holders n=61. The identity-protection comparison is directional.
Chart data
| Series | Share with a tracked subscription |
|---|---|
| Greenlight families: Life360 | 9.1% |
| Matched rate: Life360 | 3% |
| Greenlight families: LifeLock or Norton | 3.2% |
| Matched rate: LifeLock or Norton | 2.3% |
Did Greenlight families’ income and number of children explain the Life360 difference?
No. Life360 appeared among 9.1% of Greenlight families, compared with a 3.0% expected rate after applying the broader panel’s Life360 rates within the Greenlight cohort’s own income and number-of-children groups. Greenlight families’ Life360 rate was also higher in each of the ten largest income-and-child-count groups.
Did identity protection show the same difference?
No. LifeLock or Norton appeared among 3.2% of Greenlight families versus a 2.3% matched rate, a 1.39× difference. That comparison rests on 61 Greenlight holders and is directional, but it was materially smaller than the Life360 difference.
Does the overlap show that families would replace Life360 with a Greenlight product?
No. The analysis measures subscriptions observed in the same recent period. It does not establish which service came first, whether families would cancel Life360, or their willingness to pay for another family-safety product.
Assumptions & Methodologies
We identified 1,916 active U.S. e-receipt panelists with a genuine Greenlight financial-account signal in the trailing 18 months, excluding retail name collisions. We measured Life360 and LifeLock or Norton subscription signals in the trailing 12 months. Matched expected rates applied the broader active panel’s subscription rate within each income and number-of-children group to Greenlight’s demographic mix. Panel identities are email-level household proxies, annual billing may be missed, and matched results do not control for every difference between families. The analysis describes same-window association, not sequence, substitution, product use, or causation.