Roku Pay cancellers of Peacock, Paramount+, and Starz had similar rates of same-service activity elsewhere
Share of H1 2025 Roku-billed cancellers with an active same-service signal from direct, Amazon, Apple, or Google billing within 180 days
Share active through another biller
Source: YipitData U.S. e-receipt panel. Peacock n=2,235; Paramount+ n=3,379; Starz n=1,267; Frndly TV n=523. The pooled third-party rate was 11.7%. Email-level identity makes these rates floors.
Chart data
| Series | Share active through another biller |
|---|---|
| Peacock | 12.3% |
| Paramount+ | 12% |
| Starz | 10% |
| Frndly TV | 0% |
How much of the off-Roku activity appeared only after cancellation?
For 7.2% of the combined Roku-billed Peacock, Paramount+, and Starz canceler group, no off-Roku same-service signal appeared in the 180 days before cancellation, but one appeared afterward. Among those panelists, 120 first appeared through another biller in the first 30 days, compared with ~65–75 per month later. The later appearances can include ordinary re-subscriptions as well as billing changes.
What limits the Frndly TV comparison?
No Frndly TV cancellers in the 523-person Roku-billed cohort had a later same-service signal through another biller, even though 3,096 other panelists had non-Roku Frndly TV activity. The contrast is directional: differences in Frndly TV’s subscriber mix may also contribute to its lower rate.
Assumptions & Methodologies
We analyzed our U.S. e-receipt panel through mid-August 2026. The cohort included H1 2025 Roku-billed cancellations from panelists with a prior active same-service signal and complete 180-day windows. Off-Roku activity required a later same-service non-cancellation signal from direct, Amazon, Apple, or Google billing. Email-level identity misses switches across email addresses, so rates are floors. Receipt-text identification can misclassify rare purchases. Frndly TV’s audience may differ from the third-party cohorts.