Condé Nast digital subscribers were much more likely to also pay The New York Times
Share with a direct New York Times subscription among 586 app-store-billed Condé Nast subscribers and ~1.31 million comparable panelists
Share with a New York Times subscription
Source: YipitData U.S. e-receipt panel. Trailing 24 months through Aug. 18, 2026. Condé Nast direct and print billing was undercaptured.
Chart data
| Series | Share with a New York Times subscription |
|---|---|
| Condé Nast digital subscribers | 33.5% |
| Comparable active panelists | 2.9% |
How many Condé Nast subscribers paid for any major national-news outlet?
At least one direct subscription to The New York Times, The Wall Street Journal, The Washington Post, The Atlantic, or The Economist appeared among 44.0% of the Condé Nast cohort, versus 3.6% of comparable active panelists.
Which subscription appeared first for Condé Nast and New York Times dual holders?
Among dual holders whose first receipts were clearly time-separated, The New York Times appeared first 62% of the time, with the Condé Nast receipt following by a median of 91 days. For about 32% of dual holders, one subscription was already present when their observed history began, so they were excluded from the ordering analysis. First observed receipt is an approximate start date.
Assumptions & Methodologies
We analyzed our U.S. e-receipt panel for the 24 months through August 18, 2026. The cohort contained 586 panelists with app-store receipts naming The New Yorker, Epicurious, Vogue, WIRED, Vanity Fair, Architectural Digest, Bon Appétit, or GQ; collisions were excluded. Direct-billed national-news outlets were The New York Times, The Wall Street Journal, The Washington Post, The Atlantic, and The Economist. Condé Nast direct and print billing was undercaptured, so results describe app-store subscribers. Sequence used first observed receipts, excluded pairs with a subscription already present when history began, and is not causal. Capture differences prevent a reverse-overlap claim.