Most ExpressVPN lapsers had no observed VPN receipt for 12 months
Mutually exclusive 12-month status after an explicit ExpressVPN lapse from January–August 2025
Share of ExpressVPN lapsers
Source: YipitData U.S. e-receipt panel. ExpressVPN lapsers n=1,669. The competitor set included standalone, budget, free, and security-suite VPN products with observable receipts.
Chart data
| Series | Share of ExpressVPN lapsers |
|---|---|
| No observed VPN receipt | 76% |
| Returned to ExpressVPN | 14.7% |
| Paid a competitor VPN | 9.3% |
How often did ExpressVPN lapsers newly adopt a competitor?
A new competitor VPN appeared among 6.8% of lapsers, compared with 3.4% of 8,740 retained ExpressVPN subscribers over a matched 12-month window. Total competitor ownership among lapsers moved from 10.2% before the lapse to 11.5% afterward, a 1.3-percentage-point increase.
Did one premium rival capture most ExpressVPN lapsers?
No named premium rival appeared among more than 1.8% of all lapsers. Observed competitor destinations were fragmented across premium services, security suites, and budget or free VPN apps. Receipt coverage cannot show unbilled VPN use or explain why a subscriber left ExpressVPN.
Assumptions & Methodologies
We analyzed YipitData’s U.S. e-receipt panel. Lapsers were 1,669 established direct-billed ExpressVPN subscribers with a prior active signal and an explicit expiration or cancellation email from January–August 2025, each with a full 12-month follow-up. The retained comparison contained 8,740 established subscribers with no lapse signal and a common April 15, 2025 anchor. Competitor coverage included standalone, suite, budget, and free VPN products with named receipts. Emailed receipts can miss purchases, lapse signals may include payment failures, and the findings do not establish why subscribers left.