SwimOutlet buyers who also shopped direct swim brands spent more at SwimOutlet
Average SwimOutlet spending per buyer in the 12 months through August 15, 2026
Average SwimOutlet spending per buyer
Source: YipitData U.S. Credit & Debit Panel. Direct-brand co-shoppers n=469; other SwimOutlet buyers n=7,481. The direct-brand set is conservative and card data does not identify the items purchased.
Chart data
| Series | Average SwimOutlet spending per buyer |
|---|---|
| Also shopped a direct swim brand | 253.86$ |
| Other SwimOutlet buyers | 149.04$ |
How often did SwimOutlet buyers also shop a direct swim brand?
Among 7,950 SwimOutlet buyers, 469, or 5.9%, also paid an identified independent direct-to-consumer swim brand in the same 12-month window. The brand set covers clean Shopify billing descriptors and several standalone merchants, so the overlap is a floor rather than a complete count of direct swim-brand shopping.
Did those buyers also order from SwimOutlet more often?
Yes. Buyers who also shopped a direct swim brand averaged 2.57 SwimOutlet orders, compared with 1.81 for other SwimOutlet buyers. Half of the direct-brand co-shoppers placed at least two SwimOutlet orders, versus 38.0% of the other group. These differences describe an association and do not show that direct-brand shopping caused higher SwimOutlet activity.
How much of their observed specialty-swim spending went to direct brands?
The 469 co-shoppers averaged $192.13 at identified direct swim brands. Those payments represented 43.1% of their combined spending across SwimOutlet and the identified direct-brand set. The denominator excludes swim products bought through general retailers and any direct brands that could not be resolved, so it is not total household swim spending.
Assumptions & Methodologies
We analyzed YipitData’s U.S. Credit & Debit Panel for the 12 months through August 15, 2026. SwimOutlet payments were identified from Shopify billing descriptors matching SwimOutlet and were manually checked. The independent direct-to-consumer swim-brand set used clean Shopify descriptors containing swim-related brand names plus several identifiable standalone merchants. Average spending and order counts used observed card payments; repeat meant at least two SwimOutlet orders in the window. Card data has no item detail, misses purchases at unresolved brands and other payment methods, and cannot separate competitive, team, or fashion swim products. Results are descriptive panel associations, not audited sales, total wallet share, or causality.